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“heather lefevre”

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  • Brain Surfing: The Top Marketing Minds in the World

    de Heather LeFevre ...
    Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines ... Leer más

    $9.95 USD o gratis con Kobo Plus

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  • How not to Plan

    66 ways to screw it up

    de APG Ltd ...
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Leer más

    $8.99 USD

  • How Brands Grow: What Marketers Don't Know 1st Edition

    de Byron Sharp ...
    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present ... Leer más

    $9.99 USD

  • Eat Your Greens

    de Wiemer Snijders ...
    How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying ... Leer más

    $9.99 USD

  • The Choice Factory

    The award-winning guide to behavioural science and marketing

    de Richard Shotton ...
    **Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Leer más

    $18.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    de Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Leer más

    $14.29 USD

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    de Jack Trout, Steve Rivkin ...
    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Leer más

    $25.99 USD

  • Advertising For Dummies

    de Gary Dahl ...
    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place ... Leer más

    $13.00 USD

  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    de Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Leer más

    $15.00 USD

  • Advertising Media Planning, Seventh Edition

    de Roger Baron, Jack Sissors ...
    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh ... Leer más

    $74.99 USD

  • Branding for Nonprofits

    de DK Holland ...
    Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers ... Leer más

    $13.99 USD

  • SECRETS OF GETTING FREE ADVERTISING

    de Alexey ...

    $1.99 USD