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“hamilton helmer”

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  • 7 Powers

    The Foundations of Business Strategy

    de Hamilton Helmer ...
    What are the secrets to making a company enduringly valuable?7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply.Drawing on his decades of experience as a business strategy advisor, active equity investor and Stanford University teacher, Hamilton Helmer develops from first principles a practical theory of ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    7 Powers

    The Foundations of Business Strategy

    de Hamilton Helmer ...
    Narrado por Joel Richards ...

    Completo

    4 hora 49 minutos

    7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate, and quickly apply. Drawing on his decades of experience as a business strategy adviser, active equity investor and Stanford University teacher Hamilton Helmer develops from first principles a practical theory of strategy rooted in the notion of power, those conditions which ... Leer más

    $24.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

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  • Sales Pitch: How to Craft a Story to Stand Out and Win

    de April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Leer más

    $9.99 USD

  • Make It Punchy

    How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

    de Emma Stratton ...
    Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you ... Leer más

    $9.99 USD

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $16.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.00 USD o gratis con Kobo Plus

  • Obviously Awesome

    How to Nail Product Positioning so Customers Get it, Buy it, Love it

    de April Dunford ...
    You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Jobs To Be Done Playbook

    Align Your Markets, Organization, and Strategy Around Customer Needs

    de Jim Kalbach ...
    "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

    $30.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro