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  • Handbook of Hospitality Marketing Management

    Edición de Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Leer más

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  • Event Planning

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    This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.Judy Allen (Toronto, ON, Canada) is ... Leer más

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  • Dick Kinzel

    Roller Coaster King of Cedar Point Amusement Point

    de Tim O'Brien ...
    Series series Legends & Legacies Series
    Roller coasters took Dick Kinzel slowly to the top and a $1.24 billion acquisition ultimately lead to his direst years. During his 39-year career (25 as president and CEO) with Cedar Point and Cedar Fair parks, he built the world's first 200, 300, and 400-foot tall roller coasters. He is responsible for adding more than 35 multi-million dollar scream machines to the company's 11 amusement parks. ... Leer más

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  • Health, Tourism and Hospitality

    Spas, Wellness and Medical Travel

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  • Club Management Issues in Australia and North America

    Discover the unique challenges confronting the club industryAs a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubson two very different continents. ... Leer más

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  • A Balanced Approach to Restaurant Management

    de Peter Caldon ...
    Restaurant failure rates have remained steady; they are in the 30 percent range in the early stages of business and slightly higher in the later years. In A Balanced Approach to Restaurant Management, author Peter Caldon shares his experience and knowledge in food service to help restaurant owners and managers improve their business sustainability in the long term. Whether you plan to run a food ... Leer más

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  • Empowerment: HR Strategies for Service Excellence

    'Empowerment: HR strategies for service excellence' shows managers and students the importance of empowerment as part of human resource strategy. It provides a critical perspective of this established vital management technique, identifying factors that will lead to a win: win situation for all concerned. When successfully incorporated as part of HR strategy, empowerment can: * enable ... Leer más

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  • The Secrets to Succeeding in Network Marketing Offline and Online

    How To Achieve Financial Success Selling Network Marketing Products And Services

    The Secrets to Succeeding in Network Marketing Offline and Online can be just the ticket. If you're looking to be financially independent, own your own business, have more spare time, and work from the comfort of your home, MLM may be for you. In the past MLM required a lot of face-to-face meetings and sales presentations. ... Leer más

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  • Managing and Marketing Tourist Destinations

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    Series series Routledge Advances in Tourism
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  • Automobile Heritage and Tourism

    Edición de Michael V. Conlin, Lee Jolliffe ...
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    Automobile heritage encompasses a complex range of artefacts and activities. Beyond just historic vehicles which are the primary artefacts of this niche, it also includes communities of collectors and enthusiasts, private owners and public institutions, as well as historic motoring environments, literally thousands of museums, exhibitions and car shows throughout the world, and a range of ... Leer más

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  • Wind Star

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  • The Savvy Business Traveler's Guide to Customs and Practices in Other Countries: The Dos & Don’ts to Impress Your Host and Make the Sale

    Pack your bags and be whisked away to over 40 different countries.Did you know red roses should be avoided as gifts in Switzerland, or that women should cover their mouths when they laugh in South Korea? Not every country shares the same customs, religions, and ideas as America, so it is useful to have a guide on how to behave if and when you are doing business in a foreign country. Now, The Savvy ... Leer más

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