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  • Asian Inward and Outward FDI

    New Challenges in the Global Economy

    Edición de C. Alvstam, H. Dolles, P. Strom ...
    Series series Business and Management (R0)
    Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI. ... Leer más

    $89.99 USD

  • Sport as a Business

    International, Professional and Commercial Aspects

    Edición de H. Dolles, S. Söderman ...
    Series series Business and Management (R0)
    Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization ... Leer más

    $89.99 USD

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  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    de Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Leer más

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  • From Analyst to Leader

    Elevating the Role of the Business Analyst

    Become equipped with the principles, knowledge, practices, and tools need to assume a leadership role in an organization. From Analyst to Leader: Elevating the Role of the Business Analyst uncovers the unique challenges for the business analyst to transition from a support role to a central leader serving as change agent, visionary, and credible leader. ... Leer más

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  • Cheap

    The High Cost of Discount Culture

    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Leer más

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  • When Trucks Stop Running

    Energy and the Future of Transportation

    Series series Energy (R0)
    In lively and engaging language, this book describes our dependence on freight transport and its vulnerability to diminishing supplies and high prices of oil. Ships, trucks, and trains are the backbone of civilization, hauling the goods that fulfill our every need and desire. Their powerful, highly-efficient diesel combustion engines are exquisitely fine-tuned to burn petroleum-based diesel fuel. ... Leer más

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  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    de Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Leer más

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  • "I Love You More Than My Dog"

    Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

    de Jeanne Bliss ...
    Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your ... Leer más

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  • Marketing Aesthetics

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    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Leer más

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  • Making Big Decisions Better

    How to Set and Simplify Business Strategy

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    Making Big Decisions Better is leading a global movement to equip present and next generation leaders with proven strategy tools that enable agile thinking that ignites stronger, more predictable, direct paths to profit.No more academic theories. These are real tools and a system that enables improved strategic thinking and leadership.This book bridges an unspoken gap in strategy thinking that ... Leer más

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  • Click

    What Millions of People Are Doing Online and Why It Matters

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    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... Leer más

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  • Winning At New Products

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Leer más

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