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1 - 12 de 12 resultados para “gordon foxall”
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  • Intentional Behaviorism

    Philosophical Foundations of Economic Psychology

    de Gordon Foxall ...
    Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and ... Leer más

    $112.99 USD

  • Advanced Introduction to Consumer Behavior Analysis

    de Gordon Foxall ...
    Series series Elgar Advanced Introductions series
    Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This concise introduction presents a rigorous analysis of consumer choice ... Leer más

    $27.99 USD

  • Strategic Marketing Management (RLE Marketing)

    de Gordon Foxall ...
    Series series Routledge Library Editions: Marketing
    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the ... Leer más

    $68.99 USD

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    de Gordon Foxall ...
    Series series Routledge Studies in Marketing
    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as ... Leer más

    $65.99 USD

  • Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    de Gordon Foxall ...
    Series series Routledge Library Editions: Marketing
    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate ... Leer más

    $68.99 USD

  • Marketing in the Service Industries

    Marketing Service Inds

    Edición de Gordon Foxall ...
    First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry. ... Leer más

    $45.99 USD

  • Consumers in Context

    The BPM Research Program

    de Gordon Foxall ...
    Series series Routledge Revivals
    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural ... Leer más

    $76.99 USD

  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    de Gordon Foxall ...
    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.In this engaging book, Gordon Foxall extends and elaborates his theory of ... Leer más

    $60.99 USD

  • The Routledge Companion to Consumer Behavior Analysis

    Edición de Gordon Foxall ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing ... Leer más

    $84.99 USD

  • Context and Cognition

    Interpreting Complex Behavior

    de Gordon Foxall, PhD ...
    While the general wisdom has it that behaviorism is dead, it not only survives but is intellectually active in areas such as psychological theory, the analysis of language and cognition, and behavioral economics. It is a successful, albeit limited, source of behavioral science. Its chief difficulty arises when its practitioners look out from their laboratory windows and attempt to explain the ... Leer más

    $17.99 USD

  • Interpreting Consumer Choice

    The Behavioural Perspective Model

    de Gordon Foxall ...
    Series series Routledge Interpretive Marketing Research
    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer ... Leer más

    $76.99 USD

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  • Strategic Marketing Management

    de Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Leer más

    $107.99 USD