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1 - 12 de 12 resultados para “gerrit reepmeyer”
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  • UnCommoditized

    Uncommon Ideas for Commoditized Markets

    de Saikat Dey, Gerrit Reepmeyer ...
    Commodity industries, such as oil and gas, chemicals, metals and mining, and many others, can be described as follows: You have to invest several billions of dollars into your facilities, your market grows slowly and in line with the gross domestic product at best, you can barely differentiate your product, and your sales price and cost structure are highly cyclical.Does this environment sound ... Leer más

    $24.95 USD

  • Leading Pharmaceutical Innovation

    Trends and Drivers for Growth in the Pharmaceutical Industry

    de Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz ...
    Series series Business and Management (R0)
    Pharmaceutical innovation is like gambling at roulette, only the stakes are higher. Considerably higher, since the most recent estimates put the costs of drug development at US$ 800 million to US$ 1 billion - per drug! This is equivalent to the price tag of the Empire State Building, when it was for sale a few years ago. In 2001, the major US and European pharmaceutical companies invested more ... Leer más

    $80.99 USD

  • Führung und Organisation pharmazeutischer Innovation

    Wie man den Wettlauf der Life Sciences gewinnt

    de Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer ...
    Series series Business and Economics (German Language)
    Dieses Buch untersucht und beleuchtet die wichtigsten Herausforderungen, denen sich die pharmazeutische Industrie in einem zunehmend wettbewerbsorientierten Umfeld mit inflationären F&E-Investitionen und verschärftem Kostendruck stellen muss. Die Autoren stellen drei Quellen der pharmazeutischen Innovation vor: neue Managementmethoden in der Arzneimittelentwicklung, neue Technologien als ... Leer más

    $31.99 USD

  • Leading Pharmaceutical Innovation

    How to Win the Life Science Race

    de Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer ...
    Series series Business and Management (R0)
    This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms ... Leer más

    $58.99 USD

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  • Principles of Pharmaceutical Marketing

    de Mickey C. Smith Ph.D. ...
    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually ... Leer más

    $64.99 USD

  • The Innovator's Prescription: A Disruptive Solution for Health Care

    de Clayton Christensen, Jerome H. Grossman, M.D. Jason Hwang ...
    A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School’s Clayton M. Christensen—whose bestselling The ... Leer más

    $20.99 USD

  • Building Biotechnology

    Biotechnology Business, Regulations, Patents, Law, Policy and Science

    de Yali Friedman ...
    Building Biotechnology helps readers understand the business of biotechnology, how to start and manage biotechnology companies, and how to better service the needs of biotechnology companies. This acclaimed book describes the convergence of scientific, political, regulatory, and commercial factors that drive the biotechnology industry and define its scope. In addition to its popularity among ... Leer más

    $53.99 USD

  • Be Brief. Be Bright. Be Gone.

    Career Essentials for Pharmaceutical and Biotechnology Sales Representatives

    de David Currier ...
    A great way to jump-start your career in pharmaceutical and biotechnology sales!"Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to:Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its ... Leer más

    $8.99 USD

  • 2030 - The Future of Medicine

    Avoiding a Medical Meltdown

    de Richard Barker ...
    It is 2030. What are the new technologies that have advanced healthcare? What are the new or strengthened demands placed on the healthcare systems of the world? Is the future affordable, or do we see drastic rationing of care or the collapse of healthcare insurance? This book tackles these questions, and provides some answers. It does not shrink from the uncomfortable challenges that lie ahead, as ... Leer más

    $25.99 USD

  • Biopharma R&D Partnerships

    From David & Goliath to Networked R&D

    de Robert Thong ...
    The past decade has seen a massive paradigm shift in how new drugs and other therapies are discovered, developed and commercialized. This new distributed model of networked R&D seamlessly blends external partnerships with in-house efforts to generate innovations and create value. Smaller companies and academia have been both beneficiaries and targets of this shift in focus. Partnering with giant ... Leer más

    $29.99 USD

  • Managing Innovation In Healthcare

    de James Barlow ...
    'The book would be a great text for advanced healthcare students, as it is chock-full of fair-minded and complete discussions of different scholarly views. The book contains the musts of excellent text books too: ample caselets, boxes and figures that illustrate key concepts; chapter summaries; and a distillation of key concepts and further reading suggestions stud every chapter. It is useful for ... Leer más

    $34.99 USD

  • Supply Chain Management in the Drug Industry

    Delivering Patient Value for Pharmaceuticals and Biologics

    de Hedley Rees ...
    This book bridges the gap between practitioners of supply-chain management and pharmaceutical industry experts. It aims to help both these groups understand the different worlds they live in and how to jointly contribute to meaningful improvements in supply-chains within the globally important pharmaceutical sector. Scientific and technical staff must work closely with supply-chain practitioners ... Leer más

    $103.00 USD