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“gerald zaltman”

1 - 12 de 12 resultados para “gerald zaltman”
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  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    de Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Dare to Think Differently

    How Open-Mindedness Creates Exceptional Decision-Making

    de Gerald Zaltman ...
    A Harvard Business School professor reveals how the world's best decision-makers think, not just what they decide.Most advice on decision-making answers the wrong question. It tells you what to do, when the real edge comes from learning how to think about what you're doing. In Dare to Think Differently, Gerald Zaltman, whose research into the unconscious mind is used by companies worldwide, draws ... Leer más

    $20.19 USD

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  • NLP In A Week

    Master Neuro-Linguistic Programming In Seven Simple Steps

    de Mo Shapiro ...
    NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.This book introduces you to the main themes and ideas of NLP, giving you a ... Leer más

    $2.99 USD

  • Mindful Management

    The Neuroscience of Trust and Effective Worplace Leadership

    de Dalton Kehoe ...
    This book is about the power of our rational and emotional minds in our work lives. It demonstrates the essential interconnection between them for motivating us to work and for making us effective leaders. Using the metaphor of the Rider for the rational mind and the Elephant for our emotional mind, the reader instantly sees the differences between them in size and power. They serve different but ... Leer más

    $20.01 USD

  • Live Your Dreams Let Reality Catch Up: NLP and Common Sense for Coaches, Managers and You (Second Edition)

    de Roger Ellerton ...
    Note from the author with regard to the Second Edition: Writing and training is a continuous search for new ideas or better ways to convey useful information. As a result of continually evaluating of my work, I realized that some sections could be revised to make them easier to understand, while other sections could be expanded to include additional information – increasing the breadth of your ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Innovations in NLP

    Innovations for Challenging Times

    Edición de L Michael Hall, Shelle Rose Charvet ...
    This long awaited book brings together some of the most recent innovations and applications of the traditional NLP model. Each chapter describes a new model or application and contains step by step instructions or a case study on how and when to apply it. For NLP Practitioners it provides an outstanding collection of new tools and ideas to take their practice forward. ... Leer más

    $30.99 USD o gratis con Kobo Plus

  • Raising a Left-Brain Child in a Right-Brain World

    Strategies for Helping Bright, Quirky, Socially Awkward Children to Thrive at Home and at School

    de Katharine Beals ...
    Empowering advice for parents of bright, quirky, socially awkward kids—an educator’s clarion call to better understand, appreciate, and nurture our “left-brainers”Does your child:• Have impressive intellectual abilities but seem puzzled by ordinary interactions with other children?• Have deep, all-absorbing interests or seemingly encyclopedic knowledge of certain subjects?• Bring home mediocre ... Leer más

    $14.99 USD

  • Mining Your Client's Metaphors

    A How-To Workbook on Clean Language and Symbolic Modeling, Basics Part Ii: Facilitating Change

    de Gina Campbell ...
    If you've completed Campbell's first workbook of this pair, you know without a doubt that personal metaphors matter. Resourceful ones can empower and sustain clients. Problematic ones can prevent clients from making the internal shifts they desire. Is there more you can do to help your clients when they want to change such metaphors? Absolutely!As a helping or healing professional, you will find ... Leer más

    $7.99 USD

  • The Hedgehog Effect

    The Secrets of Building High Performance Teams

    de Manfred F. R. Kets de Vries ...
    In The Hedgehog Effect, Manfred Kets de Vries presents the case for leadership group coaching as an experiential training ground for learning to function as a high performance team. His group coaching model, incorporating living case studies, has been developed over more than 20 years of delivering programs to top-level executives and sets the standard in the field of leadership group coaching ... Leer más

    $46.00 USD

  • 10 Things Schools Get Wrong (And How We Can Get Them Right)

    de David Bott, Jared Cooney Horvath ...
    What counterintuitive lessons can we learn from the meteoric rise of Mindset Theory in education? Why have computers so overwhelmingly failed to become the academic panacea many expected them to be? How can the simple act of assigning grades drive student narcissism and damage teacher professionalism?In this book, brain and behavioural research is combined with respected philosophy in order to ... Leer más

    $4.99 USD

  • Creative Development

    Transforming Education through Design Thinking, Innovation, and Invention

    de Robert Kelly ...
    Spark continual creative growth for both learners and educators. Creativity is a key ingredient for success in the knowledge economy of the 21st century, where skills such as collaboration, communication, and critical thinking are central. Most educators agree that encouraging creativity must become a central goal in the classroom, but they face an ongoing struggle to build and maintain an ... Leer más

    $29.99 USD

  • Radical Listening

    The Art of True Connection

    de Christian van Nieuwerburgh, Robert Biswas-Diener ...
    Most books on listening teach you to nod and repeat back what you heard. Radical Listening teaches you something more foundational: how to set a clear intention before the conversation begins, and how to use that intention to build real connection, not just comprehension.Written by Christian van Nieuwerburgh and Robert Biswas-Diener, two leading positive psychology researchers and coaches, this ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro