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  • The Demand for International Football Telecasts in the United States

    Series series Economics and Finance (R0)
    This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football ... Leer más

    $53.99 USD

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  • The Secret Race

    Inside the Hidden World of the Tour de France

    “The holy grail for disillusioned cycling fans . . . The book’s power is in the collective details, all strung together in a story that is told with such clear-eyed conviction that you never doubt its veracity. . . . The Secret Race isn’t just a game changer for the Lance Armstrong myth. It’s the game ender.”—OutsideNEW YORK TIMES BESTSELLER • WINNER OF THE WILLIAM HILL SPORTS BOOK OF THE YEAR ... Leer más

    $12.99 USD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    de Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Leer más

    $13.99 USD

  • Misbehaving

    The Making of Behavioral Economics

    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Leer más

    $12.99 USD

  • Slaying the Tiger

    A Year Inside the Ropes on the New PGA Tour

    de Shane Ryan ...
    NEW YORK TIMES BESTSELLER • In Slaying the Tiger, one of today’s boldest young sportswriters spends a season inside the ropes alongside the rising stars who are transforming the game of golf.For more than a decade, golf was dominated by one galvanizing figure: Eldrick “Tiger” Woods. But as his star has fallen, a new, ambitious generation has stepped up to claim the crown. Once the domain of ... Leer más

    Antes $11.99 USD Ahora $4.99 USD

  • Snoop

    What Your Stuff Says About You

    de Sam Gosling ...
    Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase ... Leer más

    $12.99 USD

  • Win the Crowd

    Unlock the Secrets of Influence, Charisma, and Showmanship

    de Steve Cohen ...
    "Explains how to use a magician's tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers." — Publishers WeeklyWhen you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business ... Leer más

    $14.39 USD o gratis con Kobo Plus

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Leer más

    $19.49 USD

  • Blind Spot

    Why We Fail to See the Solution Right in Front of Us

    de Gordon Rugg ...
    The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We ... Leer más

    $7.99 USD

  • Consumerology

    The Truth about Consumers and the Psychology of Shopping

    de Philip Graves ...
    Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things ... Leer más

    $12.99 USD

  • Spitting in the Soup

    Inside the Dirty Game of Doping in Sports

    de Mark Johnson ...
    Doping is as old as organized sports. From baseball to horse racing, cycling to track and field, drugs have been used to enhance performance for 150 years. For much of that time, doping to do better was expected. It was doping to throw a game that stirred outrage.Doping is as old as organized sports. From baseball to horse racing, cycling to track and field, drugs have been used to enhance ... Leer más

    Antes $12.99 USD Ahora $2.99 USD o gratis con Kobo Plus

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Leer más

    $4.99 USD