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  • Retail Superstars

    Inside the 25 Best Independent Stores in America

    de George Whalin ...
    How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and ... Leer más

    $14.99 USD

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  • Hypnotic Writing

    How to Seduce and Persuade Customers with Only Your Words

    de Joe Vitale ...
    Discover the secrets of written persuasion!"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure ... Leer más

    $14.00 USD

  • How To Start A Street Wear Brand - South Africa

    Ebook Edition

    Starting your own brand has been a dream of yours for a long time, but how do you get started? You may not have gone to design school or had any business experience but you have passion! As a youth in South Africa, you feel the time has come to create your own job and the time is now! Then this booklet is for you. Not only will you learn the basics of what it takes to run your own street wear ... Leer más

    $5.00 USD

  • Teach And Grow Your Business: How To Create Multiple Streams of Income, Get More Clients, Work Less And Live More

    Are you tired of trading dollars for hours?Do you need creative lead generation strategies?Would you love to take a 4-week vacation without worrying about your finances?Teach and Grow Your Business is a proven blueprint written to help you attract more clients, increase your income, and gain freedom in your life.You will discover how to create lucrative products and programs, promote them us... ... Leer más

    $2.99 USD

  • Retail Analytics

    The Secret Weapon

    de Emmett Cox ...
    Series Libro 45 - Wiley and SAS Business Series
    The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database ... Leer más

    $27.00 USD

  • Commonsense Direct and Digital Marketing

    de Drayton Bird ...
    Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed ... Leer más

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  • What Stays in Vegas

    The World of Personal Data-Lifeblood of Big Business-and the End of Privacy as We Know It

    de Adam Tanner ...
    The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the ... Leer más

    $11.99 USD

  • The Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    de Kyle Murray ...
    How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... Leer más

    $44.99 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    de Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Leer más

    $20.99 USD

  • The Gender Intelligent Retailer

    Discover the Connection Between Women Consumers and Business Growth

    “Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations.”David I. McKay, Group Head, Canadian Banking, RBC“In a lifestyle based company, Joanne’s thoughts come at you ... Leer más

    $24.99 USD

  • Retail's Seismic Shift

    How to Shift Faster, Respond Better, and Win Customer Loyalty

    In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a ... Leer más

    $12.99 USD

  • 39 Pearls of Wisdom for those new to Craft Fairs

    de Joy Ireland ...
    Attending your first craft fair can be an exciting but terrifying time. I have been attending markets since I was a little girl and this is a collection of 39 of the best pieces of advice I have for new craft fair stall holders. ... Leer más

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