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“geoffrey paul”

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  • Faith and Fortune

    Henry and Amelia Champlin and America's Maritime Ascendancy

    de Geoffrey Paul, Steven Ujifusa ...
    Faith and Fortune is a history of the United States of America between 1780 and 1880. Using the love story of Captain Henry Champlin and his wife Amelia as the narrative vehicle, this book illuminates a remarkable yet forgotten story of the transatlantic packet ships that sailed between New York and London. These large, swift moving vessels, built to endure the harsh North Atlantic, transported ... Leer más

    $29.99 USD

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  • Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    de Geoffrey Paul Lantos ...
    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, ... Leer más

    $91.99 USD

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    Antes $14.99 USD Ahora $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    de Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Leer más

    $19.49 USD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    de Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Leer más

    $23.39 USD

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    de Scott de Marchi, James T. Hamilton ...
    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Leer más

    $4.99 USD

  • Beyond the Consumption Bubble

    Edición de Kay Glans, Karin Ekström ...
    Series series Routledge Interpretive Marketing Research
    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether ... Leer más

    $70.99 USD

  • The Routledge Companion to Consumer Behavior Analysis

    Edición de Gordon Foxall ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing ... Leer más

    $84.99 USD

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    de U. Brinkmann, O. van Weerdenburg ...
    Series series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Leer más

    $53.99 USD

  • A Joosr Guide to... Small Data by Martin Lindstrom: The Tiny Clues That Uncover Huge Trends

    de Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What can individual behavior tell us about potential ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Brand Intimacy

    A New Paradigm in Marketing

    de Mario Natarelli, Rina Plapler ...
    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, ... Leer más

    $14.99 USD

  • Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edición de Henri Baudet, Henk van der Meulen ...
    Series series Routledge Library Editions: Consumer Behaviour
    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and ... Leer más

    $68.99 USD