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1 - 12 de 12 resultados para “gashaw abeza”
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  • Research Handbook on Sports Management and Marketing

    Edición de Norm O’Reilly, Gashaw Abeza ...
    This highly-informative Research Handbook presents a comprehensive, practical guide on how academic enquiry in sport management and marketing is conducted and applied. Each chapter includes a particular method or approach to responding to a research question with a complementary illustration of how to use that method. It focuses on expanding the toolkit of sport management researchers and ... Leer más

    $58.99 USD

  • Technology, Sport and Recreation

    Edición de Jacob Bustad, Gashaw Abeza ...
    This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, the book explores technologies such as wearable fitness devices, artificial intelligence (AI), ... Leer más

    $60.99 USD

  • Sport and Social Media in Business and Society

    de Gashaw Abeza, Ryan King-White ...
    Series series Routledge Focus on Sport, Culture and Society
    This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context ... Leer más

    $31.99 USD

  • Social Media in Sport

    Evidence-Based Perspectives

    Edición de Gashaw Abeza, Jimmy Sanderson ...
    Series series Routledge Research in Sport Business and Management
    This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work ... Leer más

    $61.99 USD

  • Canadian Sport Marketing

    de Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine ...
    The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of ... Leer más

    $67.99 USD

  • Sport Sponsorship Insights

    de Norm O’Reilly, Gashaw Abeza, Mark Harrison ...
    Series series Sport Business Insights
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional ... Leer más

    $30.99 USD

  • Social Media In Sport: Theory And Practice

    de Gashaw Abeza, Norman O'reilly, Jimmy Sanderson, Evan Frederick ...
    Series Libro 2 - Emerging Issues And Trends In Sport Business
    This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies. ... Leer más

    $52.99 USD

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  • Crisis Communication in Canada

    de Duncan Koerber ...
    Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and ... Leer más

    $35.99 USD

  • The Unforced Error

    Why Some Managers Get Promoted While Others Get Eliminated

    de Jeffrey A. Krames ...
    A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of ... Leer más

    $5.99 USD

  • Sport Public Relations

    de G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Leer más

    $70.99 USD

  • Olympic Marketing

    de Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin ...
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Leer más

    $68.99 USD

  • The Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    de Kyle Murray ...
    How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... Leer más

    $44.99 USD