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  • New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data ... Leer más

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  • From Knowledge to Intelligence

    In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their ... Leer más

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  • The McGraw-Hill 36-Hour Course: Lean Six Sigma

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  • Persuasive Business Proposals

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  • Behind Every Good Decision

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  • HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

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  • Project Risk Management - The Most Important Methods and Tools for Successful Projects

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    Projects fail because of risks that are discovered too late, are ignored or simply are not sought. This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With effective risk management, you keep your project under control and eliminate 90% of all project problems before they occur.This book describes the most important methods and tools how to successfully ... Leer más

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  • Lean Six Sigma Service Excellence

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  • Creating Value with Data Analytics in Marketing

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  • The Value of Business Analytics

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    TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEEDThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you ... Leer más

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