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“frederick g crane”

1 - 12 de 12 resultados para “frederick g crane”
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  • Marketing for Entrepreneurs

    Concepts and Applications for New Ventures

    de Frederick G. Crane ...
    Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing ... Leer más

    $87.99 USD

  • Professional Services Marketing

    Strategy and Tactics

    de William Winston, Frederick G Crane ...
    The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services ... Leer más

    $67.99 USD

  • New Venture Creation

    An Innovator′s Guide to Entrepreneurship

    de Marc H. Meyer, Frederick G. Crane ...
    Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, ... Leer más

    $116.99 USD

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  • The Leadership Code

    Five Rules to Lead by

    de Dave Ulrich, Norm Smallwood, Kate Sweetman ...
    What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Balanced Scorecard Step-by-Step

    Maximizing Performance and Maintaining Results

    de Paul R. Niven ...
    PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition"As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to ... Leer más

    $31.00 USD

  • Technology-as-a-Service Playbook

    How to Grow a Profitable Subscription Business

    de Thomas Lah, J. B. Wood ...
    Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Delivering Quality Service

    de Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Leer más

    $12.99 USD

  • The Complete Book of Business Plans

    Simple Steps to Writing Powerful Business Plans

    de Joseph A Covello, Brian J Hazelgren ...
    Series series Complete Book of
    Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time.Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment ... Leer más

    $17.99 USD

  • The Talent Management Handbook, Second Edition: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People

    de Lance A. Berger, Dorothy R. Berger ...
    THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical ... Leer más

    $48.99 USD

  • Home-Based Business For Dummies

    de Paul Edwards, Sarah Edwards, Peter Economy ...
    Expert tips and advice on starting a home-based businessStarting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process.You'll get trusted and creative ... Leer más

    $15.00 USD

  • Project & Team Management

    de Alan S. Gutterman ...
    Success for projects and teams requires skillful management in order to facilitate collaboration and communication. This book provides a practical introduction to the art and science of project and team management and lays out the tools necessary to get things done with groups. ... Leer más

    Gratis

  • Startup Lessons #102-#202

    An Entrepreneur's Handbook

    de George Deeb, Red Rocket Ventures ...
    Series Libro 2 - Startup Lessons
    This is the follow up book from the best selling 101 Startup Lessons—An Entrepreneur’s Handbook. These Startup Lessons #102-#202 continue the startup learnings as a comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup ... Leer más

    Gratis