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  • The Future of Retail and Service Design

    Sustainable, Phygital, and Community

    Series series Routledge Research in the Retail Industry
    This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming ... Leer más

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  • Advanced Technologies Management for Retailing: Frameworks and Cases

    The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance ... Leer más

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  • Work from Home

    Multi-level Perspectives on the New Normal

    Covid 19 was a black swan event which led to working from home emerging as the new normal at a global level. As HRM scholars we aim to understand this phenomenon from both an employee and employer perspective, while drawing on the UN’s sustainable development goals (SDGs) which aspire for a fairer and more inclusive world for people and the planet.At the individual level of analysis there are ... Leer más

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  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Leer más

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  • Rethinking Hospitality and Tourism Education

    Disruptors and Transformations

    Series Libro 101 - Aspects of Tourism
    This book offers empirical research, case studies and examples of best practice that address cutting-edge and contemporary higher education issues. It aims to inspire hospitality and tourism educators and scholars to embrace transformative learning approaches that promote student-centred learning in times of rapid change. The chapters explore transformative learning practices in hospitality and ... Leer más

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  • Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

    Edición de Gökhan Akel ...
    Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more ... Leer más

    $269.99 USD

  • Advanced Fashion Technology and Operations Management

    Edición de Alessandra Vecchi ...
    Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion ... Leer más

    $170.99 USD

  • Survival Guide for Early Career Researchers

    Series series Social Sciences (R0)
    Navigating research careers is often highly challenging for early career researchers (ECRs) in the social sciences. The ability to thrive in research careers is complex and requires "soft" people and management skills and resilience that often cannot be formally taught through university coursework. Written from a peer perspective, this book provides guidance and establishes emotional rapport on ... Leer más

    $62.99 USD

  • Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on ... Leer más

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  • Current Trends and Issues in Internal Communication

    Theory and Practice

    Series series Business and Management (R0)
    This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, ... Leer más

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  • Empathic Service Design

    Challenges in design, analysis and services

    Through case studies from across the globe, this book helps designers understand how forward-looking service prototyping**, analysis and tools can promote and create empathic, emotion-oriented and relevant services.**Despite services being at the core of organisations, to create service flows, designers, groups and their diverse stakeholders must negotiate ever more complex and hybrid interactions ... Leer más

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  • Exploring Practice-Led Research for Professional Development

    Exploring practice-led research for professional development offers a dynamic approach to learning that bridges the gap between theoretical knowledge and real-world application. This form of research emphasizes the role of practitioners in actively engaging with and shaping their professional environments, using their experiences and insights as a foundation for inquiry and innovation. By ... Leer más

    $260.99 USD