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1 - 12 de 12 resultados para “frances yeoman”
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  • Social Media for Journalists

    de Frances Yeoman, Steve Harrison ...
    Series series Media Skills
    This book offers a concise guide to using social media ethically and responsibly for journalism.Focusing on the essential practical skills that journalists need to operate successfully across multiple social media platforms, Social Media for Journalists takes readers step-by-step through the entire journalistic process – from story generation and newsgathering, through content creation and ... Leer más

    $60.99 USD

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  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    de Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Leer más

    $35.99 USD

  • The PR Masterclass

    How to develop a public relations strategy that works!

    de Alex Singleton ...
    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

    $17.00 USD

  • Build Your Community

    Turn Your Connections Into A Powerful Online Community

    de Richard Millington ...
    A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:• Start from scratch and attract your first members.• Find and design ... Leer más

    $12.99 USD

  • Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

    de Ben Shepherd ...
    Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Leer más

    $9.30 USD

  • Share This

    The Social Media Handbook for PR Professionals

    de CIPR (Chartered Institute of Public Relations) ...
    Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it ... Leer más

    $19.00 USD

  • Online Journalism

    The Essential Guide

    de Steve Hill, Paul Lashmar ...
    "An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting."- Paul Lewis, The Guardian"As the news business transforms, Online Journalism is a fantastic new resource for both students and ... Leer más

    $78.29 USD

  • Share This Too

    More Social Media Solutions for PR Professionals

    de CIPR (Chartered Institute of Public Relations) ...
    The follow up to *Share This: The Social Media Handbook for PR Professionals.Share This* is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, ... Leer más

    $20.00 USD

  • The Psychology of Social Media

    de Ciarán Mc Mahon ...
    Series series The Psychology of Everything
    Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and ... Leer más

    $21.99 USD

  • Social Media for Journalists

    Principles and Practice

    de Megan Knight, Clare Cook ...
    "Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 NewsThe essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to ... Leer más

    $70.19 USD

  • Strategic Social Media Management

    Theory and Practice

    de Karen E. Sutherland ...
    Series series Business and Management (R0)
    This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed ... Leer más

    $44.99 USD

  • Social Media

    de K.M Shrivastava ...
    "Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you dont know ... Leer más

    $6.99 USD