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Painting Faces

The Art of Public Relations

de Frances Friedman ...

While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its ... Leer más

$3.99 USD

While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its
... Leer más

Single Husbands

de HoneyB ...

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a ... Leer más

$8.09 USD

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a
... Leer más
Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

de Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Leer más

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Leer más
Perfect Phrases for Customer Service, Second Edition

de Robert Bacal ...

Series series Perfect Phrases Series
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Leer más

$12.99 USD

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need
... Leer más
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

de Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

$28.99 USD

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Leer más
Faster, Higher, Farther

How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

de Jack Ewing ...

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Leer más

$12.29 USD

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than
... Leer más
Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

de Robert Alan King ...

Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective ... Leer más

$4.99 USD o gratis con Kobo Plus

Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective
... Leer más
Link Building Is Dead. Long Live Link Building!

de Sage Lewis ...

Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced by how many links you have to your Web site and who is linking to your Web site.Link building, however, is fraught with danger. If you build links to your Web site in ways that go against Google's terms ... Leer más

$4.95 USD o gratis con Kobo Plus

Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced by how many links you have to your Web site and who is linking to your Web site.Link building, however, is fraught with danger. If you build links to your Web site in ways that go against Google's terms
... Leer más
Winning Minds

Secrets From the Language of Leadership

de Simon Lancaster ...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon ... Leer más

$28.99 USD

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon
... Leer más
Active Storytelling

Using Video News Releases for PR Professionals

de Brian Solis, Deirdre K. Breakenridge ...

Series series FT Press Delivers Elements
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... Leer más

$1.99 USD

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an
... Leer más
Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

de D. Padua ...

Series series Business and Management (R0)
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. ... Leer más

$89.99 USD

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
... Leer más
Interpreting in the Community and Workplace

A Practical Teaching Guide

de Mette Rudvin, Elena Tomassini ...

Series series Education (R0)
An innovative and comprehensive guide that can be applied to a wide range of dialogue settings this educational tool for trainers in all fields of dialogue interpreting addresses not only the two key areas of Community- and Public Service Interpreting, the legal and health sectors, but also business interpreting. ... Leer más

$89.99 USD

An innovative and comprehensive guide that can be applied to a wide range of dialogue settings this educational tool for trainers in all fields of dialogue interpreting addresses not only the two key areas of Community- and Public Service Interpreting, the legal and health sectors, but also business interpreting.
... Leer más

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“frances friedman”

Painting Faces

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Single Husbands

Marketing Metrics

Perfect Phrases for Customer Service, Second Edition

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Faster, Higher, Farther

Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

Link Building Is Dead. Long Live Link Building!

Winning Minds

Active Storytelling

Trust, Social Relations and Engagement

Interpreting in the Community and Workplace

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