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“foued cheriet”

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  • Wine Management and Marketing, Volume 2

    Responses of the Industry to Crises and New Expectations

    Edición de Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin ...
    With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.Through the presentation of original research results, reading grids, illustrations ... Leer más

    $136.00 USD

  • Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

    Edición de Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin ...
    This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international ... Leer más

    $142.00 USD

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  • Wine Marketing

    de C. Michael Hall, Richard Mitchell ...
    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Leer más

    $91.99 USD

  • Wine Positioning

    A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

    de Pierre Mora ...
    Series series Business and Management (R0)
    This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a ... Leer más

    $58.99 USD

  • The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

    de Rolf Jensen, Mika Aaltonen ...
    A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ... Leer más

    $18.99 USD

  • Innovation and development in agricultural and food systems

    de Guy Faure, Yuna Chiffoleau, Frédéric Goulet, Ludovic Temple, Jean-Marc Touzard ...
    Series series Synthèses
    The book looks at innovation in agriculture and food systems against the backdrop of the great challenges facing humanity today. It does so by exploring the different dimensions of change and by focusing on the meaning accorded to innovation by these systems’ stakeholders. Innovation is apprehended in its cognitive, technical, organizational and institutional complexity. Methods and mechanisms to ... Leer más

    Gratis

  • Empowered Educators in Australia

    How High-Performing Systems Shape Teaching Quality

    de Dion Burns, Ann McIntyre ...
    BEST PRACTICES FROM AUSTRALIA'S HIGH-PERFORMING SCHOOL SYSTEMSEmpowered Educators in Australia is one volume in a series that explores how high- performing educational systems from around the world achieve strong results. The anchor book, Empowered Educators: How High-Performing Systems Shape Teaching Quality Around the World, is written by Linda Darling-Hammond and colleagues, with contributions ... Leer más

    $26.00 USD

  • The Business of Champagne

    A Delicate Balance

    Edición de Steve Charters ...
    Series series Routledge Studies of Gastronomy, Food and Drink
    The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book ... Leer más

    $84.99 USD

  • Varietals of Capitalism

    A Political Economy of the Changing Wine Industry

    de Xabier Itçaina, Antoine Roger, Andy Smith ...
    Series series Cornell Studies in Political Economy
    Varietals of Capitalism shows that politics is an omnipresent part of the economics of wine and of economic activity in general. Based on a four-year research project encompassing fieldwork in France, Spain, Italy, and Romania, Xabier Itçaina, Antoine Roger, and Andy Smith examine the causes and effects of a radical reform adopted at the EU level in 2008. Regulatory change politically transformed ... Leer más

    $35.99 USD

  • Crowdsourcing

    One Step Beyond

    de Jean-Fabrice Lebraty, Katia Lobre-Lebraty ...
    Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher ... Leer más

    $142.00 USD

  • Brewing, Beer and Pubs

    A Global Perspective

    Edición de I. Cabras, D. Higgins, D. Preece ...
    Series series Business and Management (R0)
    The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands.Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the ... Leer más

    $80.99 USD

  • The Social Structures of the Economy

    de Pierre Bourdieu ...
    Much orthodox economic theory is based on assumptions which are treated as self-evident: supply and demand are regarded as independent entities, the individual is assumed to be a rational agent who knows his interests and how to make decisions corresponding to them, and so on. But one has only to examine an economic transaction closely, as Pierre Bourdieu does here for the buying and selling of ... Leer más

    $23.00 USD