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1 - 12 de 12 resultados para “f godart”
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  • Unveiling Fashion

    Business, Culture, and Identity in the Most Glamorous Industry

    de F. Godart ...
    Series series Business and Management (R0)
    Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. ... Leer más

    $44.99 USD

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  • A/B Testing

    The Most Powerful Way to Turn Clicks Into Customers

    de Dan Siroker, Pete Koomen ...
    How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Leer más

    $20.00 USD

  • The Intuitive Customer

    7 Imperatives For Moving Your Customer Experience to the Next Level

    de Colin Shaw, Ryan Hamilton ...
    Series series Business and Management (R0)
    Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. ... Leer más

    $53.99 USD

  • Exhibit Marketing and Trade Show Intelligence

    Successful Boothmanship and Booth Design

    de Klaus Solberg Söilen ...
    Series series Business and Management (R0)
    "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist ... Leer más

    $49.99 USD

  • Freemium

    Attract more customers and boost your sales

    de 50minutes ...
    Series Libro 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Leer más

    $9.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Interpretations of Luxury

    Exploring the Consumer Perspective

    de Linda Lisa Maria Turunen ...
    Series series Palgrave Advances in Luxury
    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements ... Leer más

    $143.99 USD

  • Business Dynamics in North America

    Analysis of Spatial and Temporal Trade Patterns

    de Rajagopal, Vladimir Zlatev ...
    Series series Business and Management (R0)
    This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities ... Leer más

    $89.99 USD

  • The Story of Indian Manufacturing

    Encounters with the Mughal and British Empires (1498 -1947)

    de Vijay K. Seth ...
    This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book ... Leer más

    $116.99 USD

  • Dependent Growth: Foreign Investment and the Development of the Automotive Industry in East-Central Europe

    de Petr Pavlínek ...
    Series series Business and Management (R0)
    This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty years an unqualified success. This rapid growth has been based on large inflows of foreign direct investment (FDI) from Western Europe ... Leer más

    $107.99 USD

  • Africa-to-Africa Internationalization

    Key Issues and Outcomes

    Edición de Ifedapo Adeleye, Lyal White, Nathaniel Boso ...
    Series series AIB Sub-Saharan Africa (SSA) Series
    Highlighting an important emerging trend in FDI to Africa, this book consists of important contributions focusing on an increase in trade and investment between African countries. An area that until now has received little attention, this volume aims to define the key issues and explores the challenges and outcomes that have characterized Africa-to-Africa internationalization, providing guidance ... Leer más

    $116.99 USD

  • Indian Women as Entrepreneurs

    An Exploration of Self-Identity

    Edición de Payal Kumar ...
    Series series Business and Management (R0)
    This unique edited collection explores the ways in which entrepreneurship acts to shape self-identity for Indian women and validate their identities in a patriarchal society. Differing from existing literature which focuses on the antecedents of entrepreneurship for women and their performing outcomes, Indian Women as Entrepreneurs questions whether entrepreneurship is simply about exploiting a ... Leer más

    $89.99 USD

  • The Indian Textile and Clothing Industry

    An Economic Analysis

    de Mausumi Kar ...
    Series series Business and Management (R0)
    This book examines the textile and clothing Industry of India and its trade scenario from a global perspective. New developments in international policies related to trade and investment and falling barriers to trade worldwide as well as within individual regional communities have transformed the structure of production and global competition in the textile and apparel industries across the world. ... Leer más

    $49.99 USD