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1 - 12 de 12 resultados para “euisoo kim”
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  • Sport Governance and Operations

    Global Perspectives

    Edición de Euisoo Kim, James J. Zhang ...
    Series series World Association for Sport Management Series
    Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace.It adopts a broad, modern definition of ‘governance’ that includes the operational process of organizing resources and the implementation of standing policies and plans, as well as regulation, direction, ... Leer más

    $62.99 USD

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  • When Sport Meets Business

    Capabilities, Challenges, Critiques

    Edición de Ulrik Wagner, Klaus Nielsen, Rasmus K. Storm ...
    Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment – Analysing the ... Leer más

    $78.29 USD

  • Olympic Marketing

    de Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin ...
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Leer más

    $68.99 USD

  • Advancing Crisis Communication Effectiveness

    Integrating Public Relations Scholarship with Practice

    Edición de Yan Jin, Bryan H. Reber, Glen J. Nowak ...
    Series series Routledge Research in Public Relations
    Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the ... Leer más

    $61.99 USD

  • Routledge Handbook of Sport and Corporate Social Responsibility

    Edición de Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters ...
    Series series Foundations of Sport Management
    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR ... Leer más

    $91.99 USD

  • Sports Marketing and the Psychology of Marketing Communication

    Edición de Lynn R. Kahle, Chris Riley ...
    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many ... Leer más

    $91.99 USD

  • Routledge Handbook of Sports Marketing

    Edición de Simon Chadwick, Nicolas Chanavat, Michel Desbordes ...
    Series series Routledge International Handbooks
    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.Featuring contributions from ... Leer más

    $76.99 USD

  • Routledge Handbook of Sports Event Management

    Edición de Jean-Loup Chappelet, Milena Parent ...
    Series series Routledge International Handbooks
    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events.The book adopts a unique ... Leer más

    $76.99 USD

  • Women in Sport Leadership

    Research and practice for change

    Edición de Laura J. Burton, Sarah Leberman ...
    Series series Routledge Research in Sport Business and Management
    Although women and girls participate in sport in greater numbers than ever before, research shows there has been no significant increase in women leading sport organizations. This book takes an international, evidence-based perspective in examining women in sport leadership and offers future directions for improving gender equity. With contributions from leading international sport scholars and ... Leer más

    $68.99 USD

  • Contemporary Issues in Sport Management

    A Critical Introduction

    Edición de Terri Byers ...
    ‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really ... Leer más

    $94.49 USD

  • Sport Entrepreneurship and Innovation

    Edición de Vanessa Ratten, João J. Ferreira ...
    This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their ... Leer más

    $87.99 USD

  • The Handbook of College Athletics and Recreation Administration

    de George S. McClellan, Chris King, Donald L. Rockey Jr. ...
    Praise for The Handbook of College Athletics and Recreation Administration"The Handbook of College Athletics and Recreation Administration provides insiders' in-depth and firsthand perspectives on issues in the contemporary professional administration of intercollegiate athletics and recreation, as well as practical solutions to these issues. It is a must-read for anyone who is interested in ... Leer más

    $76.00 USD