Rakuten Kobo

Carrito de compra

Artículos no disponibles para compra.

Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.

artículosartículo

- Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Recibe 1 crédito cada mes para el audiolibro de tu elección
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  Audiolibro
  de ,
  
  Disponible el:
  
  . Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.
  
  Preventa
  1 audiolibro mensual
  
  + Prueba gratis de 30 días
  
  Oferta especial
  
  Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.
  
  *Sin compromiso, cancela en cualquier momento
  
  GRATIS

artículosartículo

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

Recomendado para ti

Skip side bar filters

Die Zukunft des Luxus

Neue Kunden, neue Werte - eine Branche vor Veränderungen

de Erwan Rambourg ...

Traducido por Egbert Neumüller ...

Erwan Rambourg zeigt die wichtigsten Trends, die die Luxusindustrie in den nächsten zehn Jahren umgestalten werden. Die Ausweitung des chinesischen Konsums und der Anstieg der Kaufkraft von Frauen auf der ganzen Welt werden die Branche weiter wachsen lassen – es zeichnen sich jedoch grundlegende Veränderungen ab. Die jüngere Generation drängt auf den Luxusmarkt und bringt neue Werte und Ansprüche ... Leer más

$23.99 USD o gratis con Kobo Plus

Erwan Rambourg zeigt die wichtigsten Trends, die die Luxusindustrie in den nächsten zehn Jahren umgestalten werden. Die Ausweitung des chinesischen Konsums und der Anstieg der Kaufkraft von Frauen auf der ganzen Welt werden die Branche weiter wachsen lassen – es zeichnen sich jedoch grundlegende Veränderungen ab. Die jüngere Generation drängt auf den Luxusmarkt und bringt neue Werte und Ansprüche
... Leer más
The Bling Dynasty

Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

de Erwan Rambourg ...

Series series Wiley Finance
Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This ... Leer más

$21.00 USD

Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This
... Leer más

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

de Robbie Kellman Baxter ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Leer más

$19.49 USD

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive
... Leer más
Influence

How Women's Soaring Economic Power Will Transform Our World for the Better

de Maddy Dychtwald ...

In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point -- ... Leer más

$13.99 USD

In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point --
... Leer más
YouthNation

Building Remarkable Brands in a Youth-Driven Culture

de Matt Britton ...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... Leer más

$15.00 USD

Disponible también en: Audiolibro

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods,
... Leer más

Disponible también en: Audiolibro
YouTube, The Home of Vlogging

The rise of video on demand

de 50minutes ...

Series series Business Stories
Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread ... Leer más

$9.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread
... Leer más

Disponible también en: Audiolibro
Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

de Mark Batey ...

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples ... Leer más

$80.99 USD

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples
... Leer más
The Curses of a Thousand Mothers - How We Pursue Joyful Sins

An Executive Self Help Novel, #6

de Thejendra Sreenivas ...

Series Libro 6 - An Executive Self Help Novel
Q: What is this book about?A: Curses of a Thousand Mothers – How We Pursue Joyful Sins is a sharp, unflinching exploration of the invisible sins woven into modern life. It reveals how your everyday actions, often carried out with pride, convenience, or indifference, create suffering, exploitation, and long-term consequences for people we never see. The book holds up a mirror to the reader and ... Leer más

$2.99 USD o gratis con Kobo Plus

Q: What is this book about?A: Curses of a Thousand Mothers – How We Pursue Joyful Sins is a sharp, unflinching exploration of the invisible sins woven into modern life. It reveals how your everyday actions, often carried out with pride, convenience, or indifference, create suffering, exploitation, and long-term consequences for people we never see. The book holds up a mirror to the reader and
... Leer más
Happiness for All?

Unequal Hopes and Lives in Pursuit of the American Dream

de Carol Graham ...

How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income ... Leer más

$12.99 USD o gratis con Kobo Plus

How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income
... Leer más
Fish Sticks, Sports Bras, & Aluminum

The Politics of Everyday Technologies

de Paul R. Josephson ...

A revealing look at the history, politics, and social meanings behind everyday objects.Who would have guessed that the first sports bra was made out of two jockstraps sewn together or that it succeeded because of federal anti-discrimination laws? What do simple decisions about where to build a road or whether to buy into the carbon economy have to do with Hurricane Katrina or the Fukushima nuclear ... Leer más

$12.99 USD o gratis con Kobo Plus

A revealing look at the history, politics, and social meanings behind everyday objects.Who would have guessed that the first sports bra was made out of two jockstraps sewn together or that it succeeded because of federal anti-discrimination laws? What do simple decisions about where to build a road or whether to buy into the carbon economy have to do with Hurricane Katrina or the Fukushima nuclear
... Leer más
Cannabis Friend Business Plan

de Vincent Diaz ...

This business plan present the prototyped interface of cannabis friend as well as a business plan complete with market research, budget, and financial projections for the seed company Cannabis Friend. ... Leer más

$15.00 USD o gratis con Kobo Plus

This business plan present the prototyped interface of cannabis friend as well as a business plan complete with market research, budget, and financial projections for the seed company Cannabis Friend.
... Leer más
Brand Culture

Edición de Jonathan Schroeder, Miriam Salzer Morling ...

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:the role of consumptionbrand managementcorporate brandingbranding ethicsthe role of advertising.This excellent text ... Leer más

$76.99 USD

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:the role of consumptionbrand managementcorporate brandingbranding ethicsthe role of advertising.This excellent text
... Leer más

Kobo Rakuten

eReaders

Aplicaciones

Accesorios

¿Qué es Kobo Super Points?

Prémiate

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Serie m´´as popular en Estados Unidos

Wiley Finance

Die Zukunft des Luxus

The Bling Dynasty

La gente que leyó estos también disfrutó

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Influence

YouthNation

YouTube, The Home of Vlogging

Brand Meaning

The Curses of a Thousand Mothers - How We Pursue Joyful Sins

Happiness for All?

Fish Sticks, Sports Bras, & Aluminum

Cannabis Friend Business Plan

Brand Culture

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Serie m´´as popular en Estados Unidos

Wiley Finance

Mostrar:

La gente que leyó estos también disfrutó