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    Das gewagte Leben des Steven Mack

    Steven Mack, geb. 1986, wächst in einem Vorort von Zürich auf. Er geht zur Schule, macht eine Lehre als Hochbauzeichner und denkt: "Das ist kein Leben!" Auf der Suche nach dem, was ihn glücklich macht, lotet er seine Grenzen aus. Steven klettert auf Gipfel, springt an Seilen von Bäumen und Brücken, taucht in vereisten Seen, lebt im Wald und übernachtet im Schnee. Er verbringt jede freie Minute ... Leer más

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  • Fünf Tage: Thriller

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  • Qualitative Consumer and Marketing Research

    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Leer más

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  • The Value Imperative

    Harvesting Value from Your IT Initiatives

    Series series Business and Management (R0)
    Organizational executives must change the way they think about how to invest in and manage IT if they want to get lasting value from computer-based innovations. The old way of thinking has not served organizations well. They continue to experience high levels of technological and operational failures even though they apply a wide variety of industry best practices. The rapid pace of technological ... Leer más

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  • Responsible Research and Innovation Actions in Science Education, Gender and Ethics

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    This book gathers case studies presented at the International Conference on Responsible Research and Innovation in Science, Innovation and Society (RRI-SIS2017). It highlights European initiatives and projects in various domains and contexts, each of which explores how to create guidelines and good practices for Responsible Research and Innovation and how to promote them among citizens, industry ... Leer más

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    Series series Business and Management (R0)
    This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector organizations. The authors aim to contribute to the field of innovation and entrepreneurship by merging ... Leer más

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  • Automation, Communication and Cybernetics in Science and Engineering 2013/2014

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  • Engineering and Technology Talent for Innovation and Knowledge-Based Economies

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