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1 - 12 de 12 resultados para “eirini bazaki”
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  • Reinventing Fashion Retailing

    Digitalising, Gamifying, Entrepreneuring

    Edición de Eirini Bazaki, Vanissa Wanick ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication ... Leer más

    $53.99 USD

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

    $118.99 USD

  • DTMBR

    Design. Think. Make. Break. Repeat

    de Martin Tomitsch, Madeleine Borthwick ...
    This design methodology book provides over 80 different methods of design and is the perfect resource for design educators, students, and practitioners.Think of this resource as a sort of ‘refer to’ handbook when you’re stuck or need some inspiration for your latest design project or lesson. It considers the world outside of design where products are applied, to fully consider every possible ... Leer más

    $28.99 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    de Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Leer más

    $28.99 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    de Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Leer más

    $41.99 USD

  • Brain Gain

    Technology and the Quest for Digital Wisdom

    de Marc Prensky ...
    "In an age where the answer to every question is at your fingertips, where does the human brain fit in?"In one hand-held object, we are able to manage all of our calendars, documents, and interpersonal relationships with such ease that many people are lost when forced to do perform these tasks without the aid of electronics. Often heard are the calls for less technology and more face-to-face ... Leer más

    $12.99 USD

  • The Definitive Guide to Strategic Content Marketing

    Perspectives, Issues, Challenges and Solutions

    de Lazar Dzamic, Justin Kirby ...
    Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.Marketers everywhere are talking about content, but not everyone is saying the same thing. ... Leer más

    $35.99 USD

  • Closeness at a Distance

    Leading Virtual Groups to High Performance

    de Dr Marcus Hildebrandt, Lina Jehle ...
    Closeness at a Distance is a groundbreaking approach to the challenges so many teams, and team leaders, face today. Virtual working is now a reality for most professionals, and the winners of tomorrow will be companies that proactively drive the performance of their virtual cooperations. Virtual leadership, project management at a distance, and networking are today's and tomorrow's critical ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • Service Design Capabilities

    de Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Series series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Leer más

    Gratis

  • Disruptive Selling

    A New Strategic Approach to Sales, Marketing and Customer Service

    de Patrick Maes ...
    Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use ... Leer más

    $35.99 USD

  • Co-creation for Responsible Research and Innovation

    Experimenting with Design Methods and Tools

    Edición de Alessandro Deserti, Marion Real, Felicitas Schmittinger ...
    Series Libro 15 - Springer Series in Design and Innovation
    This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book ... Leer más

    Gratis

  • Design Transitions

    Inspiring Stories. Global Viewpoints. How Design is Changing.

    de Joyce Yee, Emma Jefferies, Lauren Tan ...
    Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... Leer más

    $28.99 USD