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“edward downs”

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  • The Dark Side of Media and Technology

    A 21st Century Guide to Media and Technological Literacy

    Edición de Edward Downs ...
    The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy is Herculean in its effort to survey for landmines in a rapidly changing media landscape. The book identifies four dark outcomes related to media and technology use in the 21st century, and balances the dark side with four points of light that are the keys to taking ownership of a media- and technology ... Leer más

    $45.99 USD

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  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edición de Angeline Close Scheinbaum ...
    Series series Marketing and Consumer Psychology Series
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the ... Leer más

    $57.99 USD

  • Cyberpsychology

    The Study of Individuals, Society and Digital Technologies

    de Monica T. Whitty ...
    Series series BPS Textbooks in Psychology
    CYBERPSYCHOLOGYAn important new textbook for an exciting area of contemporary psychological study and research...The field of cyberpsychology examines the psychology of interactions between individuals, societies and digital technologies. This engaging and accessible textbook offers a complete introduction to the subject. The authors outline key theories, provide critical assessments, identify ... Leer más

    $45.00 USD

  • The Wiley Handbook of Learning Technology

    Edición de Nick Rushby, Dan Surry ...
    Series series Wiley Handbooks in Education
    The Wiley Handbook of Learning Technology is an authoritative and up-to-date survey of the fast-growing field of learning technology, from its foundational theories and practices to its challenges, trends, and future developments.Offers an examination of learning technology that is equal parts theoretical and practical, covering both the technology of learning and the use of technology in ... Leer más

    $181.00 USD

  • Research Confidential

    Solutions to Problems Most Social Scientists Pretend They Never Have

    Edición de Eszter Hargittai ...
    "We all know that the actual process of empirical research is a messy, complicated business that at best only approximates the models we impart to students. Research Confidential pulls back the curtain on this process, laying bare the sordid details of the research process, but doing so in a way that respects the ideals of social research and that provides useful lessons for young scholars. It ... Leer más

    $22.99 USD

  • Netnography Unlimited

    Understanding Technoculture using Qualitative Social Media Research

    Edición de Robert V. Kozinets, Rossella Gambetti ...
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world.In this volume, 34 researchers present 19 ... Leer más

    $73.99 USD

  • Visual Communication Research Designs

    de Keith Kenney ...
    Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. ... Leer más

    $77.99 USD

  • Teaching Online

    A Guide to Theory, Research, and Practice

    de Claire Howell Major ...
    Series series Tech.edu: A Hopkins Series on Education and Technology
    Demystifies online teaching for both enthusiastic and wary educators and helps faculty who teach online do their best work as digital instructors.It is difficult to imagine a college class today that does not include some online component—whether a simple posting of a syllabus to course management software, the use of social media for communication, or a full-blown course offering through a MOOC ... Leer más

    $27.99 USD

  • Emotional AI

    The Rise of Empathic Media

    de Andrew McStay ...
    What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book:Provides a clear account of the social benefits and ... Leer más

    $69.99 USD

  • Datafied Childhoods

    Data Practices and Imaginaries in Children’s Lives

    de Giovanna Mascheroni, Andra Siibak ...
    Series Libro 124 - Digital Formations
    Datafied Childhoods examines the multiple ways in which datafication, algorithms, and artificial intelligence (AI) transform the contexts for children: at home, school, and in peer and parent-child relationships. The COVID-19 pandemic provides an important moment for reimagining how data are repurposed for the social good and best interests of children. ... Leer más

    $36.99 USD

  • Strategic Communication

    New Agendas in Communication

    Edición de Anthony Dudo, LeeAnn Kahlor ...
    Series series New Agendas in Communication Series
    The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific ... Leer más

    $70.99 USD

  • Applied Mass Communication Theory

    A Guide for Media Practitioners

    de Jack Rosenberry, Lauren A. Vicker ...
    Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both ... Leer más

    $94.99 USD