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1 - 12 de 12 resultados para “duan peng”
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  • Electronic Sports Industry in China

    An Overview

    de Peng Duan, Xiaohui Wang, Allan Yijia Zhang, Bin Ji ...
    Series series Literature, Cultural and Media Studies (R0)
    This book presents a series of studies on the status quo, characteristics of and trends in China’s eSports industry, while also analyzing key problems to help the industry avoid potential risks, seize opportunities for development, and promote industrial drivers. In addition, it puts forward feasible plans and strategic suggestions for high-quality innovation and development of the industry ... Leer más

    $107.99 USD

  • Innovations of China’s Mainstream Media Convergence

    de Peng Duan ...
    Series series Literature, Cultural and Media Studies (R0)
    This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have ... Leer más

    $80.99 USD

  • Media Convergence and the Development Strategies of Radio and Television in China

    de Peng Duan ...
    Series series Literature, Cultural and Media Studies (R0)
    This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, ... Leer más

    $80.99 USD

  • Communication of Smart Media

    de Peng Duan, Lei Zhang, Kai Song, Xiao Han ...
    Series series Literature, Cultural and Media Studies (R0)
    This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections ... Leer más

    $98.99 USD

  • International Communication Strategies of Chinese Radio and TV Networks

    Initial Observations

    de Duan Peng ...
    Series series Social Sciences (R0)
    This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international ... Leer más

    $49.99 USD

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  • Reinventing Giants

    How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

    de Bill Fischer, Umberto Lago, Fang Liu ...
    A compelling profile of an emerging Chinese competitorChinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, ... Leer más

    $17.00 USD

  • Platforms and Cultural Production

    de Thomas Poell, David B. Nieborg, Brooke Erin Duffy ...
    The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed.Poell, Nieborg, ... Leer más

    $20.00 USD

  • Management Training and Development in China

    Educating Managers in a Globalized Economy

    de Malcolm Warner, Keith Goodall ...
    Series series Routledge Contemporary China Series
    One of the critical issues facing both the Chinese government and businesses operating in China is the lack of trained managers. This book, with contributions by internationally-known scholars from a wide range of countries, examines the Chinese response to the challenges of management training and development. It considers the development of business schools in the PRC and the impact of foreign ... Leer más

    $68.99 USD

  • Public Media Management for the Twenty-First Century

    Creativity, Innovation, and Interaction

    Edición de Michał Głowacki, Lizzie Jackson ...
    Series series Routledge Research in Cultural and Media Studies
    This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online ... Leer más

    $64.99 USD

  • The Culture of Connectivity: A Critical History of Social Media

    A Critical History of Social Media

    de Jose van Dijck ...
    Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism ... Leer más

    $35.99 USD

  • Crowdsourcing

    de Daren C. Brabham ...
    Series series The MIT Press Essential Knowledge series
    A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media ... Leer más

    $12.99 USD

  • Policy and Marketing Strategies for Digital Media

    Edición de Yu-li Liu, Robert G. Picard ...
    Series series Routledge Studies in New Media and Cyberculture
    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, ... Leer más

    $73.99 USD