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1 - 12 de 12 resultados para “dr alan fyall”
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  • Tourism Marketing

    A Collaborative Approach

    de Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Libro 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Leer más

    $23.99 USD

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  • Starbucked

    A Double Tall Tale of Caffeine, Commerce, and Culture

    de Taylor Clark ...
    Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to ... Leer más

    $12.99 USD

  • Hospitality Branding

    de Chekitan S. Dev ...
    Series series Cornell Hospitality Management: Best Practices
    In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing ... Leer más

    $12.99 USD

  • The Food Service Professional Guide to Waiter & Waitress Training: How to Develop Your Staff for Maximum Service & Profit

    de Lora Arduser ...
    This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • Special Event Production: The Resources

    de Doug Matthews ...
    This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects ... Leer más

    $94.99 USD

  • Wine Marketing

    de C. Michael Hall, Richard Mitchell ...
    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Leer más

    $91.99 USD

  • International Hospitality Management

    de Alan Clarke, Wei Chen ...
    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Leer más

    $84.99 USD

  • Tourism, Mobility and Second Homes

    Between Elite Landscape and Common Ground

    Edición de Prof. C. Michael Hall, Dr. Dieter K. Müller ...
    Series Libro 15 - Aspects of Tourism
    Second homes - the cottage, the summer house, the bach - are an important part of the tourism and leisure lifestyles of many people in the developed world. Second homes are therefore an integral component of tourism experiences in rural and peripheral areas. Yet, despite their significance not only for tourism but also for rural communities and the rural economy, relatively little research has ... Leer más

    $14.99 USD

  • Facing the Wild

    Ecotourism, Conservation and Animal Encounters

    de Chilla Bulbeck ...
    What do wild animals mean to humans? Will they survive both rampant habitat loss and extinction caused by human encroachment and, as ecotourists, our enthusiasm for them? With ecotourism now the fastest growing segment of tourism, and encounters with wild animals - be it swimming with dolphins, going on safari or bird watching - ever more popular, these are critical questions. Yet until now little ... Leer más

    $57.99 USD

  • Tourism and Trails

    Cultural, Ecological and Management Issues

    de Dr. Dallen J. Timothy, Prof. Stephen W. Boyd ...
    Series Libro 64 - Aspects of Tourism
    Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine these tourism trails from a tourism and recreation perspective. This cutting-edge volume is global in scope and discusses a wide range of natural, cultural and developed linear resources for ... Leer más

    $23.79 USD

  • Tourism Experiences and Animal Consumption

    Contested Values, Morality and Ethics

    Edición de Carol Kline ...
    Series series Routledge Research in the Ethics of Tourism Series
    This book provides an interdisciplinary discussion of animals as a source of food within the context of tourism. It focuses on a range of ethical issues associated with the production and consumption of animal foods, highlighting the different ways in which animals are valued and utilised within different cultural and economic contexts. This book brings together food studies of animals with ... Leer más

    $62.99 USD

  • Profit Planning

    de Peter Harris ...
    This new edition of Profit Planning is ideal for hotel, restaurant and licensed house managers as it focuses on profit planning, the major area of finance which the general manager needs to get to grips with. The practical aspects of day-to-day profit planning are emphasized, which means that the reader can understand the approach with the minimum of theory and technical jargon. The examples and ... Leer más

    $65.99 USD