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  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

    Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, ... Leer más

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  • Personal and Administrative Perspectives from the Communication Discipline during the COVID-19 Pandemic

    This book addresses questions about the major impacts of the COVID-19 pandemic on human communication and the ways in which the communication discipline has been impacted by and has responded to the conditions of the pandemic. Contributors examine both the personal and the university administrative level to discuss how the pandemic and its lockdowns and transition to online learning, among other ... Leer más

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  • An Integrated Approach to Communication Theory and Research

    Series series Routledge Communication Series
    This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:■ Digital Media■ Media Effects■ Privacy■ Dark Side■ Applied Communication ... Leer más

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  • The New Era of the CCO

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    The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing ... Leer más

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    Series series HBR's 10 Must Reads
    Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations ... Leer más

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  • Graduate School: Winning Strategies For Getting In

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