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1 - 12 de 12 resultados para “dogan gursoy”
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  • Routledge Handbook of Social Psychology of Tourism

    Edición de Dogan Gursoy, Sedat Çelik ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for many destinations, especially where conflicts among different stakeholders exist. This book ... Leer más

    $65.99 USD

  • Hospitality Marketing

    Principles and Practices

    de Dogan Gursoy, Francis Buttle, David Bowie ...
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, ... Leer más

    $80.99 USD

  • Festival and Event Tourism Impacts

    Edición de Dogan Gursoy, Robin Nunkoo, Medet Yolal ...
    Series series Routledge Advances in Event Research Series
    Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism.Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution ... Leer más

    $62.99 USD

  • The Routledge Handbook of Destination Marketing

    Edición de Dogan Gursoy, Christina Chi ...
    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.Drawing from the ... Leer más

    $68.99 USD

  • An SPSS Guide for Tourism, Hospitality and Events Researchers

    Edición de Rahul Pratap Singh Kaurav, Dogan Gursoy, Nimit Chowdhary ...
    This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and ... Leer más

    $58.99 USD

  • The Routledge Handbook of Tourism Impacts

    Theoretical and Applied Perspectives

    Edición de Dogan Gursoy, Robin Nunkoo ...
    This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on ... Leer más

    $68.99 USD

  • Routledge Handbook of Hospitality Marketing

    Edición de Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Leer más

    $68.99 USD

  • The Handbook of Managing and Marketing Tourism Experiences

    Edición de Marios Sotiriadis, Dogan Gursoy ...
    The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.It has the following specific objectives: first to analyse the main issues and ... Leer más

    $205.99 USD

  • Collaboration in Tourism Businesses and Destinations

    A Handbook

    Edición de Dogan Gursoy, Melville Saayman, Marios Sotiriadis ...
    Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks ... Leer más

    $140.99 USD

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  • Consumer Behavior in Travel and Tourism

    de Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld ...
    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept ... Leer más

    $82.99 USD

  • Youth Transitions among Descendants of Turkish Immigrants in Amsterdam and Strasbourg:

    A Generation in Transition

    de Elif Keskiner ...
    Series series Social Sciences (R0)
    This open access book maps the youth transitions of descendants of migrants from Turkey living in Amsterdam and Strasbourg, through a comparative mixed-methods research design. As such, it is of interest to discussions in youth sociology, social mobility and second-generation research. The book follows transition trajectories of the second-generation, from school to activity or inactivity in the ... Leer más

    Gratis

  • Service Quality Management in Hospitality, Tourism, and Leisure

    de Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD