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“diane m phillips”

1 - 12 de 12 resultados para “diane m phillips”
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  • Consumer Behavior & Insights

    de Diane M. Phillips ...
    The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks. Without sacrificing scholarly depth, it incorporates emerging research in areas such as neuromarketing, sustainability, and artificial ... Leer más

    $67.99 USD

  • Marketing Strategy & Management

    de Diane M. Phillips ...
    Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.The text takes a global ... Leer más

    $96.29 USD

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  • The New Art of Managing People

    de Tony Alessandra ...
    A fully revised and updated edition of The Art of Managing People, offering the latest wisdom on crucial guidelines and techniques for creating a positive work environment and increasing productivity and profitability.From the award-winning authors of the bestselling management classic comes the revised and updated edition of The New Art of Managing People, featuring eight new chapters on ... Leer más

    $15.99 USD

  • The Five Talents That Really Matter

    How Great Leaders Drive Extraordinary Performance

    de Barry Conchie, Sarah Dalton ...
    A former Gallup Global Leadership Research and Development leader and the New York Times bestselling coauthor of Strengths-Based Leadership demystifies the aura and complexity surrounding high performing leaders through original research and interviews with high-performing global leaders.The leadership space is rife with myths, such as the belief that anyone can be a leader with enough effort or ... Leer más

    $15.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    de W. Chan Kim, Renée A. Mauborgne ...
    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Leer más

    $23.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    de Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Organizational Change as Collaborative Play

    A positive view on change and innovation in organizations

    de Jaap Boonstra ...
    A positive view on change and innovation in organizations Change as Collaborative Play is a playful method for change management in organizations. It shows the dynamics in which professionals play a role and collaborate in preparing their organization for the future. The model offers inspiration and practical tools for those who want to contribute to the development of their organization and ... Leer más

    $42.99 USD

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

    $17.00 USD

  • Coaching by Values (Cbv):

    A Guide to Success in the Life of Business and the Business of Life

    de Simon L. Dolan ...
    This book is about values. It is about life values, work values, family values, and world values. It is also about value alignment. Author Simon Dolan extends the concepts presented in the best-selling Managing by Values, adding many innovations including a step-by-step methodology for diagnosing value congruence and tools for conducting real value reengineering (value alignment). Dolan argues ... Leer más

    $8.99 USD

  • The Purpose Economy

    How Your Desire for Impact, Personal Growth and Community Is Changing the World

    de Aaron Hurst ...
    A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally ... Leer más

    $9.99 USD

  • Handbook for Strategic HR - Section 6

    Change Management

    de OD Network, John Vogelsang PhD, Maya Townsend, Matt Minahan, David Jamieson, Judy Vogel, Annie Viets, Cathy Royal, Lynne Valek ...
    The pace of change is increasing and shows no signs of slowing down. This section brings you the best thinking from forty years of the OD Practitioner journal on:- The different kinds of change and what's needed to achieve each one.- What you must do to see change initiatives through to completion.- The enablers that must be in place for change to succeed.- Examining change from the change ... Leer más

    $4.99 USD

  • Leadership: Understanding Theory, Style, and Practice

    Things You Need to Know About Leading an Organization

    de John O. Alizor ...
    This book is for graduate-level courses in organizational leadership and leadership training for government agencies, corporations, and corporate executives that wish to enhance their leadership skills. It provides a deep and intelligent understanding of leadership theory, styles, and practice that impact an organizations success. ... Leer más

    $8.99 USD