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1 - 12 de 12 resultados para “diana derval”
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  • Designing Luxury Brands

    The Art and Science of Creating Game-Changers

    de Diana Derval ...
    Series series Business and Management (R0)
    This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or ... Leer más

    $89.09 USD

  • Frontiers in Product Innovation Strategy

    Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

    de Diana Derval ...
    Series series Business and Management (R0)
    The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a ... Leer más

    $62.99 USD

  • The Right Sensory Mix

    Decoding Customers’ Behavior and Preferences

    de Diana Derval ...
    Series series Business and Management (R0)
    Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body ... Leer más

    $49.99 USD

  • Designing Luxury Brands

    The Science of Pleasing Customers’ Senses

    de Diana Derval ...
    Series series Business and Management (R0)
    This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to ... Leer más

    $62.99 USD

  • Hormones, Talent, and Career

    Unlock Your Hormonal Quotient®

    de Diana Derval, Johan Bremer ...
    Series series Business and Management (R0)
    The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles ... Leer más

    $49.99 USD

  • The Right Sensory Mix

    Targeting Consumer Product Development Scientifically

    de Diana Derval ...
    Series series Business and Management (R0)
    Berry-AMA Book Prize FINALIST 2011!“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, ... Leer más

    $40.49 USD

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  • Unnatural Selection

    Why the Geeks Will Inherit the Earth

    de Mark Roeder ...
    Unnatural Selection is the first book to examine the rise of the "technocentric being"-or geek-who personifies a distinct new phase in human evolution. People considered geeks often have behavioral or genetic traits that were previously considered detrimental. But the new environment of the Anthropocene period-the Age of Man-has created a kind of digital greenhouse that actually favors their ... Leer más

    $15.99 USD

  • Leap

    How to Thrive in a World Where Everything Can Be Copied

    de Howard Yu ...
    Every business faces the existential threat of competitors producing cheaper copies, but business management and innovation expert Howard Yu shows how companies can overcome these challenges to endure, and even prosperIn a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of ... Leer más

    $17.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Sensehacking

    How to Use the Power of Your Senses for Happier, Healthier Living

    de Charles Spence ...
    The world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives'Talks total sense, lots of fun facts, right up there with the best of the best' Chris Evans'Packed with studies on pain, attention, memory, mood' The TimesHow can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick ... Leer más

    $11.39 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Products that Last

    Product Design for Circular Business Models

    de Conny Bakker, Marcel den Hollander, Ed van Hinte ...
    Products that Flow offers an insight in the short lives of different products with a quickly dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many share and for that reason is destined to turn into fertile soil for improvement. Products that Flow will change the way we deal with waste and ... Leer más

    $28.49 USD

  • Think Bigger

    How to Innovate

    de Sheena Iyengar ...
    Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and InnovationIn Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”Iyengar provides essential tools to spark creative thinking and help us make our most meaningful ... Leer más

    $17.29 USD

  • Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    de Bernd Schmitt, Glenn van Zutphen ...
    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro