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“dheeraj sinha”

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  • Consumer India

    Inside the Indian Mind and Wallet

    de Dheeraj Sinha ...
    A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfishAmong the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with ... Leer más

    $22.00 USD

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  • Misbehaving

    The Making of Behavioral Economics

    de Richard H. Thaler ...
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Leer más

    $12.99 USD

  • I Live in the Future & Here's How It Works

    Why Your World, Work, and Brain Are Being Creatively Disrupted

    de Nick Bilton ...
    Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Leer más

    $10.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Snoop

    What Your Stuff Says About You

    de Sam Gosling ...
    Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase ... Leer más

    $12.99 USD

  • X: The Experience When Business Meets Design

    de Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Leer más

    $25.00 USD

  • Consumer Republic

    Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

    de Bruce Philp ...
    Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... Leer más

    $13.99 USD

  • The Happiness Equation

    The Surprising Economics of Our Most Valuable Asset

    de Nick Powdthavee ...
    Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arrive?Why does time heal the pain of divorce or the death of a loved one – but not unemployment?Everybody wants to be happy. But how much happiness – precisely – will each life choice bring? Should I get married? Am I really going to feel happy about the ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • The End of Theory

    Financial Crises, the Failure of Economics, and the Sweep of Human Interaction

    de Richard Bookstaber ...
    An in-depth look at how to account for the human complexities at the heart of today's financial systemOur economy may have recovered from the Great Recession—but not our economics. In The End of Theory, Richard Bookstaber discusses why the human condition and the radical uncertainty of our world renders the standard economic model—and the theory behind it—useless for dealing with financial crises. ... Leer más

    $32.39 USD

  • The New Industrial Revolution

    de Peter Marsh ...

    $25.99 USD

  • Better, Stronger, Faster

    The Myth of American Decline . . . and the Rise of a New Economy

    de Daniel Gross ...
    Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo! ... Leer más

    $13.99 USD

  • Laddering

    Unlocking the Potential of Consumer Behavior

    de Eric V. Holtzclaw ...
    Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, ... Leer más

    $17.00 USD

  • The Marketing Mavens

    de Noel Capon ...
    The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few ... Leer más

    $5.99 USD