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1 - 12 de 12 resultados para “denis mcquail”
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  • Journalism and Society

    de Denis McQuail ...
    Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do.- Stephen Coleman, University of Leeds"For a half century we have spoken earnestly of journalism′s responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by ... Leer más

    $69.29 USD

  • McQuail’s Media and Mass Communication Theory

    de Denis McQuail, Mark Deuze ...
    "What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how ... Leer más

    $80.99 USD

  • Audience Analysis

    de Denis McQuail ...
    The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience ... Leer más

    $87.29 USD

  • Communications

    de Denis Mcquail ...
    Series series Aspects of Modern Sociology
    First published in 1985. At a time when much attention is directed to the immense technical power and capacity of new means of communication it is worth reaffirming that the consequences for relationships of social power deserve rather more attention. The nature of communication as a field of study and its relationship to sociology is the subject of this study. ... Leer más

    $68.99 USD

  • Communication Models for the Study of Mass Communications

    de Denis Mcquail, Sven Windahl ...
    Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. ... Leer más

    $126.99 USD

  • Television and the Political Image

    A Study of the Impact of Television on the 1959 General Election

    de Joseph Trenaman, Denis McQuail ...
    Series series Routledge Library Editions: Broadcasting
    Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the ... Leer más

    $42.99 USD

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  • Educational Research

    Contemporary Issues and Practical Approaches

    de Professor Jerry Wellington ...
    What is educational research? What are its current approaches, methods and methodologies? How should existing literature be reviewed and evaluated critically? What are the key philosophical debates in and on educational research? How should research in education be conducted and how should it be presented? And what is the value of such research?With this extensively revised edition of a much ... Leer más

    $42.99 USD

  • Teaching and Learning English Literature

    de Ellie Chambers, Marshall Gregory ...
    Series series Teaching & Learning the Humanities in HE series
    ′It is scarcely possible to imagine a truly educated person who cannot read well. Yet it is not clear how or even if courses in literature actually work. How can teachers of English help students in their developmental journey toward becoming skillful readers and educated persons? This is the complex question that Chambers and Gregory address in Teaching and Learning English Literature.The authors ... Leer más

    $89.99 USD

  • Rethinking Career Studies

    Facilitating Conversation across Boundaries with the Social Chronology Framework

    de Hugh Gunz, Wolfgang Mayrhofer ...
    Careers are studied across many disciplines - particularly from the social sciences - but there is little conversation between them. Many scholars are studying the same thing in different ways, too often missing opportunities to learn from one another and draw on each other's ideas and findings to enrich their own. Gunz and Mayrhofer bridge these scholarly discourses as they explore the meaning of ... Leer más

    $38.99 USD

  • Handbook of Qualitative Organizational Research

    Innovative Pathways and Methods

    Edición de Kimberly D. Elsbach, Roderick Kramer ...
    This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapters in each area are written by experts in a variety of fields, who have contributed some of the most innovative studies themselves in recent years. An indispensable reference guide to anyone conducting high-impact organizational research, ... Leer más

    $224.99 USD

  • Professionalism

    The Third Logic

    de Eliot Freidson ...
    Eliot Freidson has written the first systematic account of professionalism as a method of organizing work. In ideal-typical professionalism, specialized workers control their own work, while in the free market consumers are in command, and in bureaucracy managers dominate. Freidson shows how each method has its own logic requiring different kinds of knowledge, organization, career, education and ... Leer más

    $23.00 USD

  • The Teaching Gap

    Best Ideas from the World's Teachers for Improving Education in the Classroom

    de James W. Stigler, James Hiebert ...
    Comparing math teaching practices in Japan and Germany with those in the United States, two leading researchers offer a surprising new view of teaching and a bold action plan for improving education inside the American classroom.For years our schools and children have lagged behind international standards in reading, arithmetic, and most other areas of academic achievement. It is no secret that ... Leer más

    $13.99 USD