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“david s zuckerman”

1 - 12 de 12 resultados para “david s zuckerman”
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  • Pharmaceutical Metrics

    Measuring and Improving R & D Performance

    de David S. Zuckerman ...
    'What gets measured gets fixed' and this is as true of the pharmaceutical industry as any other. The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all. David Zuckerman's Pharmaceutical ... Leer más

    $61.99 USD

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  • Bad Pharma

    How Drug Companies Mislead Doctors and Harm Patients

    de Ben Goldacre ...
    We like to imagine that medicine is based on evidence and the results of fair testing and clinical trials. In reality, those tests and trials are often profoundly flawed. We like to imagine that doctors who write prescriptions for everything from antidepressants to cancer drugs to heart medication are familiar with the research literature about a drug, when in reality much of the research is ... Leer más

    $14.39 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Truth About the Drug Companies

    How They Deceive Us and What to Do About It

    de Marcia Angell ...
    During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

    de Robert Wachter ...
    The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted ... Leer más

    $16.99 USD

  • The Medical Science Liaison Career Guide

    How to Break Into Your First Role

    de Samuel Jacob Dyer ...
    Even for highly qualified candidates, becoming a Medical Science Liaison is a challenging endeavor! It's nearly impossible to achieve on your own without the proper preparation and guidance... The Medical Science Liaison Career Guide: How to Break into Your First Role will show you, step by step, how to search for, apply, and interview for your first MSL role. The book reveals strategies for ... Leer más

    $35.99 USD

  • The Antidote

    Inside the World of New Pharma

    de Barry Werth ...
    In this timely and much praised book, Barry Werth draws upon inside reporting that spans more than two decades. He provides a groundbreaking close-up of the upstart pharmaceutical company Vertex and the ferocious but indispensable world of Big Pharma that it inhabits.In 1989, the charismatic Joshua Boger left Merck, then America’s most admired business, to found a drug company that would challenge ... Leer más

    $15.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Miracle Medicines

    Seven Lifesaving Drugs and the People Who Created Them

    de Robert L. Shook ...
    It’s the business of saving lives.Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women---chemists, physiologists, medical and clinical researchers, engineers---who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines.You’ll witness the day ... Leer más

    $6.99 USD

  • Brand Planning for the Pharmaceutical Industry

    de Janice MacLennan ...
    Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for ... Leer más

    $82.99 USD

  • Biotechnological Inventions and Patentability of Life

    The US and European Experience

    de Andrea Stazi ...
    Series series New Directions in Patent Law series
    In today's technological world, biotechnology is one of the most innovative and highly invested-in industries for research, in the field of science. This book analyzes the forms and limitations of patent protection recognition for biotechnological inventions, with particular regard to patentability of life.The author expertly compares the United States model, traditionally based on technical ... Leer más

    $35.99 USD

  • Inflection Point

    de Traci Medford-Rosow ...
    Replete with intrigue, Inflection Point is the true story of the author and her legal team at Pfizer who found themselves at the epicenter of the decade long, world-wide, multi-billion battle for control over the world's most prescribed pharmaceutical product, Lipitor®. The author charts the course of the team's courageous effort to protect the company's most prized asset, and the unforeseen ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Laboratory Animal Anaesthesia

    de Paul Flecknell ...
    Laboratory Animal Anesthesia looks at recent significant developments in anesthetic practices in laboratory experiments involving animals. It also provides information about basic standards for proper use of anesthesia. In addition, it examines the equipment and different anesthetic agents that are used in performing an experiment on animals. The book also discusses the profound effects of ... Leer más

    $127.99 USD

  • Innovations in Adolescent Substance Abuse Interventions

    de Eric Wagner, Holly Waldron ...
    Innovations in Adolescent Substance Abuse Interventions focuses on developmentally appropriate approaches to the assessment, prevention, or treatment of substance use problems among adolescents. Organized into 16 chapters, this book begins with an assessment of adolescent substance use; theory, methods, and effectiveness of a drug abuse prevention approach; and problem behavior prevention ... Leer más

    $108.99 USD