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  • 暗數據

    被看到、被聽到、被測量到的,往往不是「真凶」 Dark Data: Why What We Don’t Know Is Even More Important Than What We Do

    Traducido por 賴盈滿 ...
    Series series FROM
    大數據時代必讀的暗數據解析大作。「只因為沒有人在森林裡聽見樹倒了,不代表樹沒發出聲音。」我們都習慣看向光亮之處,但是黑暗中,看不見的事物裡,必定藏有更多決定性細節。◆本書賣點●《不大可能法則》作者全新著作。所謂暗數據,相當於宇宙中的暗物質、金融界的「黑池」、網路世界的「暗網」,都是不易察覺的事物,但觀察不到,不代表不存在;而觀察得到的東西,也不等於「全部」,尤其是數據。●大數據就像漫畫一般,以簡單幾筆,補捉基本的輪廓,簡化了很多細節。忽略的資訊或數據可能鬧出人命、釀成災害,甚至讓經濟體、社會崩解,生命毀滅。本書揭露暗數據無所不在的事實,其成因及影響。◆內容簡介//在遺漏數據的世界裡做出好決定的務實指南//身處大數據時代,不難以為我們... ... Leer más

    $8.99 USD

  • The Times Rugby World Cup Moments

    The perfect gift for rugby fans with 100 iconic images and articles

    The ideal gift for rugby fansPairing epic sports photography with articles from The Times and The Sunday Times archive, this volume brings together 100 of the most iconic moments from World Cup history.With striking, full-colour photography, rarely seen archival images and sensational reporting on the action, The Times Rugby World Cup Moments tells the story of one of the world’s greatest single ... Leer más

    $25.99 USD

  • Design Thinking for New Business Contexts

    A Critical Analysis through Theory and Practice

    Series series Business and Management (R0)
    This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, ... Leer más

    $89.99 USD

  • Die Macht des Unwahrscheinlichen

    Warum Zufälle, Wunder und unglaubliche Dinge jeden Tag passieren

    de David Hand ...
    Traducido por Werner Roller ...
    Glückspilze, die mehrfach im Lotto gewinnen, Unglücksraben, die wiederholt der Blitz trifft, extreme Krisen an den Finanzmärkten aus vermeintlich heiterem Himmel: Außerordentlich unwahrscheinliche Dinge – Wunder im positiven, Katastrophen im negativen Sinne – geschehen immer wieder. Die Frage ist nur: Warum? Und: Wie? Lieben Sie Geschichten über bestürzende Zufälle und außerordentlich seltene ... Leer más

    $9.75 USD

  • Football, Europe and the Press

    Series series Sport in the Global Society
    This book examines the construction of national, regional, and group identities in the football journalism of five European countries: England, France, Germany, Italy and Spain. Notions of the respective national stereotypes are explored in each of the countries studied. ... Leer más

    $45.99 USD

  • Design Management

    The Essential Handbook

    de David Hands ...
    Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, ... Leer más

    $53.99 USD

  • Vision and Values in Design Management

    Series series Required Reading Range
    Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues ... Leer más

    $33.99 USD

  • Design Management

    Exploring Fieldwork and Applications

    Edición de Robert Jerrard, David Hands ...
    Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which ... Leer más

    $82.99 USD

  • Design Management Case Studies

    Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit ... Leer más

    $80.99 USD

  • Football and European Identity

    Historical Narratives Through the Press

    Shifting European identities, cultural loyalties and divisions are often expressed more directly through attitudes to 'the people's game' game than in any other arena.This book examines European football journalism from throughout the last century to present a unique cross-cultural analysis of changing European national and regional identities.Building on detailed research into original language ... Leer más

    $73.99 USD

  • The Sortino Framework for Constructing Portfolios

    Focusing on Desired Target Return™ to Optimize Upside Potential Relative to Downside Risk

    The most common way of constructing portfolios is to use traditional asset allocation strategies, which match the client's risk appetite to a weighted allocation strategy of fixed income, equities, and other types of assets. This method focuses on how the money is allocated, rather than on future returns.The Sortino method presents an innovative change from this traditional approach. Rather than ... Leer más

    $57.99 USD

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  • 贏家的詛咒(經典紀念版):不理性的行為:如何影響決策?

    The Winner's Curse: Paradoxes and Anomalies of Economic Life

    Traducido por 高翠霜 ...
    Series series 經濟趨勢
    2017年諾貝爾經濟學獎得主、行為經濟學之父──理查.塞勒,所寫的「行為經濟學」最佳入門書!一章一個概念,帶您了解最基礎的觀念!這本書探究人類不理性的一面,心理學+經濟學,讓你更了解人性!這就是行為經濟學(Behavioral economics)——本書為現今熱門的「行為經濟學」、「行為財務學」的經典之作,書中研究人類決策的不理性面,所造成的矛盾與反常現象,後來被許多經濟學書籍反覆討論,例如《誰說人是理性的》、《蘋果橘子經濟學》等等。本書用一些簡單、甚至很有趣的例子,來說明一些反常現象,例如:拍賣競標的贏家,其實往往是輸家──「贏家的詛咒」現象;賭徒在輸了一整天後,會孤注一擲,押在勝算最小(賠率最大)的標的上;人們突然獲得一筆小錢,常常會花掉;但獲得一大筆意外之財,常常會存起來;放棄一項物品所損失的效用,多於獲得它所帶來的效用──「損失趨避」現象;足球迷最多願意付200美元買一張超級盃門票 ... Leer más

    $9.99 USD