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  • Logo Design Love

    A guide to creating iconic brand identities

    de David Airey ...
    Series series Voices That Matter
    This edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.Logo Design Love shows students how to develop an iconic brand identity from start to finish, ... Leer más

    $27.39 USD

  • Logo Design Love

    A Guide to Creating Iconic Brand Marks

    de David Airey ...
    Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the ... Leer más

    $32.39 USD

  • 好LOGO的品牌設計實戰課【暢銷經典版】:好LOGO,如何想?如何做?如何溝通?的超級經驗談,學會報價眉角、談判技巧、可長可久31設計祕訣

    Traducido por 吳莉君, 邱春煌 ...
    Series series Do-design
    [原書名:好LOGO,如何想?如何做?]沒有商標的公司,就像沒有臉的人好LOGO,如何想?如何做?如何溝通?‧1906年設計的家樂氏Kellogg’s,如何今天仍穩坐品牌地位?‧微軟設計師,如何為花旗和旅行者合併,成功合體logo?‧市佔率下滑的FedEx,如何從300款Logo提案中重生,再創企業高峰?讓人一眼記住、再看愛上的好品牌+好識別個人、工作室、公司,必學的品牌設計實戰課報價眉角‧知名案例‧溝通技巧‧設計祕訣,一次學上萬設計師、品牌經理人,一致評價:「好實用、好感謝﹗」</... ... Leer más

    $11.99 USD

  • Identity Designed: The Process

    Research, Strategy, Design, Implementation

    de David Airey ...
    Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a ... Leer más

    $32.99 USD

  • Identity Designed

    The Definitive Guide to Visual Branding

    de David Airey ...
    Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high ... Leer más

    $32.99 USD

  • Tourism in Development: Reflective Essays

    Over the last fifty years, tourism has become firmly established as a development option around the world. Commensurate with this, the study of tourism's developmental role has also expanded significantly. There now exists a broad understanding of the policies and processes, opportunities and challenges that apply to tourism's potential contributions to development. As the tourism environment now ... Leer más

    $116.99 USD

  • Tourism Management in Warm-water Island Destinations

    Series series CABI Series in Tourism Management Research
    Warm-water islands are a cohesive group of islands distinguished by their geography and remoteness, history as former colonial territories, and dependence on external stakeholders for their economic and social development. Warm-water island destinations also have a year-round tourism industry. These island tourism destinations are facing unprecedented adjustment challenges in the wake of ... Leer más

    $49.99 USD

  • The Routledge Handbook of Tourism and Hospitality Education

    Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they ... Leer más

    $63.99 USD

  • Lifelong Learning for Tourism

    Concepts, Policy and Implementation

    Series series Advances in Tourism
    Since the middle of the last century tourism has demonstrated almost continual growth, with international tourist arrivals now recorded in excess of one billion per annum. Given the global socio-economic significance of tourism, it is imperative to develop educational opportunities for those working in tourism-related industries. These opportunities should fulfil the changing needs of both ... Leer más

    $65.99 USD

  • An International Handbook of Tourism Education

    Edición de David Airey, John Tribe ...
    As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world-wide, there is an increasing interest in its educational aspects. At the same time the development of research into education issues related to tourism means that there is now a developing literature on the subject. This international handbook offers a timely evaluation of the ... Leer más

    $77.99 USD

  • Tourism in China

    Policy and Development Since 1949

    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China.This is the first book to set the development of tourism ... Leer más

    $70.99 USD

  • Developments in Tourism Research

    Edición de David Airey, John Tribe ...
    Series series Routledge Advances in Tourism
    This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or ... Leer más

    $171.99 USD