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“daryl fielding”

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  • The Brand Book

    An insider’s guide to brand building for businesses and organizations

    de Daryl Fielding ...
    Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practica... ... Leer más

    $11.99 USD

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  • Build a Brand in 30 Days

    With Simon Middleton, The Brand Strategy Guru

    de Simon Middleton ...
    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly ... Leer más

    $18.00 USD

  • The Way of the Intelligent Rebel

    Succeed Outside the System, Teach Yourself Anything, and Achieve Ultimate Freedom

    de Olivier Roland ...
    Olivier Roland offers an inspiring road map to help readers get more out of life as an 'Intelligent Rebel' and find success and fulfilment by breaking out of the system.Do you dream of a less stressful life? Break out of the system, embrace your purpose and shape your own journey to success and fulfilment.We're not designed for a one-size-fits-all education or lifestyle-so why not choose a path ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Brand the Change

    The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

    de Anne Miltenburg ...
    In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the ... Leer más

    $28.99 USD

  • The Story Wars

    de Erik Saelens ...
    Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it ... Leer más

    $25.00 USD o gratis con Kobo Plus

  • Marketing Genius

    de Peter Fisk ...
    The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical ... Leer más

    $19.00 USD

  • The Myth of Excellence

    Why Great Companies Never Try to Be the Best at Everything

    de Fred Crawford, Ryan Mathews ...
    The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell ... Leer más

    $5.99 USD

  • Global Brand Power

    Leveraging Branding for Long-Term Growth

    de Barbara E. Kahn ...
    The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Positioning the Brand

    An Inside-Out Approach

    de Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Leer más

    $73.99 USD

  • Storyscaping

    Stop Creating Ads, Start Creating Worlds

    de Gaston Legorburu, Darren McColl ...
    How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Principles of Marketing

    de Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Leer más

    $43.99 USD

  • Fresh Restaurant Marketing

    34 Rules On How To Get Your Customers Coming Back Again And Again

    de Neil Murphy ...
    34 Rules, tips and strategies to serious restaurant success and showing how to stop working more yet taking less in your restaurant ... Leer más

    $1.99 USD o gratis con Kobo Plus