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1 - 12 de 12 resultados para “daniel s mason”
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  • Paediatric Handbook

    Edición de Kate Harding, Daniel S. Mason, Daryl Efron ...
    The Royal Children's Hospital Melbourne Paediatric Handbook is a trusted guide to managing common and serious childhood illnesses and disorders. This bestselling resource provides students and practitioners across medical, nursing, and allied health fields with authoritative and up-to-date information on a comprehensive range of paediatric topics, enabling readers to make the appropriate decisions ... Leer más

    $45.00 USD

  • Brand Platform in the Professional Sport Industry

    Sustaining Growth through Innovation

    de Jingxuan Zheng, Daniel S. Mason ...
    Series series Business and Management (R0)
    This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with ... Leer más

    $53.99 USD

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  • McKinsey's Marvin Bower

    Vision, Leadership, and the Creation of Management Consulting

    de Elizabeth Haas Edersheim ...
    "I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model."-Peter F. Drucker"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let ... Leer más

    $30.00 USD

  • Sports Sponsorship

    Principles and Practices

    de John A. Fortunato ...
    This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for ... Leer más

    $21.99 USD

  • Sport Marketing

    de Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Leer más

    $100.99 USD

  • Guide to the Canadian Family Medicine Examination

    de Megan Dash, Angela Arnold ...
    A comprehensive review for the Canadian Family Medicine Licensing ExaminationThis unique review provides everything needed to pass the Canadian Family Medicine Licensing Examination. You will find thorough coverage of all of the 99 priority topics included on the examination.Everything you need to pass the exam:Questions and answers are provided for every topicCall-outs to help remember important ... Leer más

    $71.99 USD

  • Olympic Marketing

    de Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin ...
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Leer más

    $68.99 USD

  • Ethics of Sport and Athletics

    Theory, Issues, and Application

    de Robert C. Schneider ...
    Timely, accessible, and focused on practical application, Ethics of Sport & Athletics: Theory, Issues, and Applications, Second Edition, details the theories and mechanics of moral reasoning, ethical and unethical behavior in sport, and the development of moral education through sport. This well-organized, case-based approach to sport-related dilemmas teaches readers how to successfully apply ... Leer más

    $77.99 USD

  • Examination Paediatrics

    de Wayne Harris ...
    Examination Paediatrics, is designed to assist candidates to pass clinical examinations in paediatrics, particularly at post-graduate level. This book is written for candidates preparing for the Fellowship Examination of the Royal Australasian College of Physicians (Australian & New Zealand candidates and candidates taking the Australian Examination in other countries), and candidates preparing ... Leer más

    $88.99 USD

  • Routledge Handbook of Sport and Corporate Social Responsibility

    Edición de Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters ...
    Series series Foundations of Sport Management
    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR ... Leer más

    $91.99 USD

  • Nursing Care Plans - E-Book

    Nursing Diagnosis and Intervention

    de Meg Gulanick, Judith L. Myers ...
    - NEW! Three all-new care plans include Readiness for Enhanced Decision-Making, Frail Elderly Syndrome, and Gender Dysphoria. - NEW! Enhanced QSEN integration includes expanded coverage of the QSEN initiative in the opening chapter, incorporation of QSEN language across care plan rationales, and a greater overall emphasis on the four key QSEN competencies: Patient- Centered Care, Teamwork and ... Leer más

    $56.99 USD

  • Sports Marketing and the Psychology of Marketing Communication

    Edición de Lynn R. Kahle, Chris Riley ...
    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many ... Leer más

    $91.99 USD