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“daniel funk”

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  • Consumer Behaviour in Sport and Events

    de Daniel Funk, Kostas Alexandris, Heath McDonald ...
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the ... Leer más

    $76.99 USD

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  • Sport Governance

    de Russell Hoye, Graham Cuskelly ...
    Series series Sport Management Series
    Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised ... Leer más

    $91.99 USD

  • The Tourism and Leisure Experience

    Consumer and Managerial Perspectives

    Edición de Dr. Michael Morgan, Dr. Peter Lugosi, Prof. J.R. Brent Ritchie ...
    Series Libro 44 - Aspects of Tourism
    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives ... Leer más

    $23.99 USD

  • Sponsorship: For a Return on Investment

    de Guy Masterman ...
    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen ... Leer más

    $280.00 USD

  • International Perspectives on the Management of Sport

    Edición de Trevor Slack, Milena Parent ...
    International Perspectives on the Management of Sport is the first multi-contributed book that addresses the various aspects of sport management by some of the most brilliant experts throughout the world. Drawing on the knowledge of international sport management gurus, this book provides cutting-edge ideas from those at the forefront of the industry. A particular emphasis is placed on the rapidly ... Leer más

    $166.99 USD

  • Contemporary Hospitality and Tourism Management Issues in China and India

    de Stephen Ball, Susan Horner, Kevin Nield ...
    This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain ... Leer más

    $94.99 USD

  • Routledge Handbook of Sports Event Management

    Edición de Jean-Loup Chappelet, Milena Parent ...
    Series series Routledge International Handbooks
    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events.The book adopts a unique ... Leer más

    $76.99 USD

  • Advances in Hospitality and Leisure

    Edición de Joseph S. Chen ...
    Series Libro 10 - Advances in Hospitality and Leisure
    AHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning. ... Leer más

    $136.99 USD

  • Advances in Hospitality and Leisure

    Edición de Joseph S. Chen ...
    Series Libro 8 - Advances in Hospitality and Leisure
    Assessment and outcomes evaluation have become increasingly important in librarianship. Although initially used in educational contexts to measure student learning, the strategy has migrated to other contexts such as hiring, employee development, overall organizational and institutional successes, measuring the outcomes of projects and operational changes, and self assessment at the personal level ... Leer más

    $136.99 USD

  • Field Guide to Case Study Research in Tourism, Hospitality and Leisure

    de Arch G. Woodside ...
    Series Libro 6 - Advances in Culture, Tourism and Hospitality Research
    This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time ... Leer más

    $159.99 USD

  • Introduction to Tourism

    de Leonard J Lickorish, Carson L Jenkins ...
    An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological ... Leer más

    $68.99 USD

  • Rome and the Vatican

    de Lozzi Roma ...
    This guide divides Rome in 10 areas, plus the Vatican City, providing a handy approach to understanding all the places of artistic, cultural and religious interest. The volume offers anecdotes, in-depth and practical information, updated in annually revised editions. ... Leer más

    $6.99 USD o gratis con Kobo Plus