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“dana tesone”

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  • Handbook of Hospitality Human Resources Management

    Edición de Dana Tesone ...
    Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality industry. Written by internationally recognized practitioners and academics, this book provides thorough reviews and discussions. The ... Leer más

    $72.99 USD

  • Principles of Management for the Hospitality Industry

    de Dana Tesone ...
    It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers.By placing you at the heart of an ... Leer más

    $94.99 USD

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  • Hospitality Branding

    de Chekitan S. Dev ...
    Series series Cornell Hospitality Management: Best Practices
    In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing ... Leer más

    $12.99 USD

  • International Hospitality Management

    de Alan Clarke, Wei Chen ...
    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Leer más

    $84.99 USD

  • Strategic Hospitality Leadership

    The Asian Initiative

    Edición de Russell Arthur Smith, Judy Siguaw ...
    Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.The book is an invaluable resource of reference and ... Leer más

    $26.99 USD

  • The Heart of Hospitality

    Great Hotel and Restaurant Leaders Share Their Secrets

    de Micah Solomon ...
    Success in today's rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Food Safety in the Hospitality Industry

    de Tim Knowles ...
    Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation. Using frequent practical examples, the text outlines and explains what you need to know about the following areas: · The key legislation and legal background in easy-to-follow terms - includes a comparison of ... Leer más

    $67.99 USD

  • Crisis Management in the Tourism Industry

    de Dirk Glaesser ...
    The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the ... Leer más

    $91.99 USD

  • Vacationscape

    Developing Tourist Areas

    de Clare A. Gunn ...
    The third edition of this classic volume integrates the idea of balancing tourism with protection of the resources upon which it depends. The text stresses the role of the community, identifies potential pitfalls, and raises issues of developmental ethics. It includes topics such as environmental impact, sustainability, and ecotourism. Special emphasis is given to the growing need for business to ... Leer más

    $68.99 USD

  • The Global Nomad

    Backpacker Travel in Theory and Practice

    Edición de Dr. Greg Richards, Dr. Julie Wilson ...
    Series Libro 3 - Tourism and Cultural Change
    Backpackers have shifted from the margins of the travel industry into the global spotlight. This volume explores the international backpacker phenomenon, drawing together different disciplinary perspectives on its meaning, impact and significance. Links are drawn between theory and practice, setting backpacking in its wider social, cultural and economic context. ... Leer más

    $14.99 USD

  • Events and Urban Regeneration

    The Strategic Use of Events to Revitalise Cities

    de Andrew Smith ...
    In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration. As well as opportunities arising from new venues, these events are viewed as a way of stimulating investment, gaining civic engagement and publicizing progress to assist the urban regeneration process more ... Leer más

    $76.99 USD

  • British Tourism

    de Leonard J Lickorish ...
    Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context ... Leer más

    $70.99 USD