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1 - 12 de 12 resultados para “d pushpa gowri”
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  • Green To Gold

    Marketing Strategies for a Sustainable Future

    Edición de Anadi Trikha, Madhu Bala Kaushik, D. Pushpa Gowri, Kavita Dahiya, Gagan Gulati ...
    Series series Earth and Environmental Science (R0)
    This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of ... Leer más

    $143.99 USD

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  • The Oxford Handbook of Open Innovation

    Edición de Henry Chesbrough, Agnieszka Radziwon, Wim Vanhaverbeke, Joel West ...
    Series series Oxford Handbooks
    This Handbook seeks to be the definitive reference for the large and growing field of Open Innovation. A comprehensive collection of short and authoritative chapters, the volume summarizes the most vital research published in Open Innovation. It is an essential reference for seasoned scholars, a welcome introduction for junior scholars, and a kick-start package for undergraduate and MBA students. ... Leer más

    $155.69 USD

  • Business Model Innovation

    Game Changers and Contemporary Issues

    Edición de Annabeth Aagaard ...
    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Leer más

    Gratis

  • Core Values and Decision-Making for Sustainable Business

    An International Perspective

    Edición de Arie Hans Verkuil, Uta Milow, Andreas Hinz, Mahmoud Al-Kilani ...
    Series series Sustainable Business Development
    This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, ... Leer más

    Gratis

  • Agile Sustainable Marketing: Navigating Towards a Greener Future

    de Dipak Saha, Mrinal Kanti Das, Sudhir Rana, Kavita Sharma, Swati Mukherjee ...
    Series series Sustainable Management Practices: Volume 1
    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Leer más

    $49.99 USD

  • Innovation Ecosystems and Sustainable Technologies

    Enhancing Competitiveness and Sustainability

    Edición de Rubee Singh, Vincenzo Corvello, Ilda Maria Coniglio, Shahbaz Khan ...
    Series series Emerald Studies in Sustainable Innovation Management
    Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the ... Leer más

    $94.29 USD

  • Luxury Marketing, Sustainability and Technology

    The Future of Luxury Management

    Edición de Park Thaichon, Sara Quach ...
    Series series Routledge Studies in Luxury Management
    Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.Through a range of empirical and ... Leer más

    $60.99 USD

  • Digital Transformation and Business Sustainability

    From Theory to Practice

    Edición de Geetika Jain, Malahat Ghoreishi ...
    Digital transformation brings new opportunities, but also disruption, to the way businesses work. The application of technologies such as blockchain, AI, Internet of Things (IoT) and Big Data has the potential to revolutionize how businesses operate and incorporate sustainable practices within manufacturing processes and supply chains, creating value and redeveloping business models. Digital ... Leer más

    $57.99 USD

  • Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

    Edición de Ravindra Sharma, Geeta Rana, Shivani Agarwal ...
    Series series Information Technology, Management and Operations Research Practices
    This book explores the link between entrepreneurship and innovation, providing an understanding of the latest developments in the field. It explores numerous challenges to entrepreneurship, such as failures and socio-economic issues, and presents concepts, models, and implementation strategies for Industry 4.0.Industry 4.0 presents unique challenges and unique opportunities to entrepreneurs. ... Leer más

    $68.99 USD

  • Green Marketing Perspectives

    Effective Messaging for Sustainable Practices

    Edición de Sonu Dua, Sakshi Dua, Pawanpreet Kaur ...
    In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage ... Leer más

    $90.99 USD

  • Circular Economy and Human Resources: Global Perspectives

    Edición de Anushka Lydia Issac, Hasnan Baber ...
    Series series Business and Management (R0)
    This book fills a crucial gap by providing a comprehensive resource for implementing circular solutions in business and human resources. It helps professionals and organizations embrace sustainability by integrating circular concepts into daily operations and HR practices.The book serves as a practical handbook, offering insights, ideas, and case studies for adopting circular business models and ... Leer más

    $179.09 USD

  • Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

    Edición de Theodore Tarnanidis, Maro Vlachopoulou ...
    In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights ... Leer más

    $238.49 USD