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1 - 12 de 12 resultados para “d caumont”
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  • Advertising Worldwide

    Advertising Conditions in Selected Countries

    de M. Abe, R. Hugo-Burrows, D. Caumont, P. Gaskin, M.-L. Kinturi, L. Uusitalo, I. Kloss, J. Liu, J. Miller, M. de Mooij, P. De Plesmacker, R. Srinivasan, O. Tretyak ...
    Series series Business and Management (R0)
    Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, ... Leer más

    $49.99 USD

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  • The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store

    de Anders Dahlvig ...
    Praise for The IKEA Edge“A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.”—Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001“With Anders Dahlvig’s recommendations, we could solve many of the world’s ... Leer más

    $27.99 USD

  • Global Marketing, Global Edition

    de Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Leer más

    $42.99 USD

  • Getting into Business School: 100 Proven Admissions Strategies to Get You Accepted at the MBA Program of Your Choice (3rd Edition)

    de Brandon Royal ...
    GETTING INTO BUSINESS SCHOOL is based on a simple but powerful observation: Applicants who apply successfully to business school master a finite number of the most important application skills and strategies. What are these skills and strategies? The answer to this question is the basis of this book. Readers will find 100 easy-to-follow tips and a complete range of sample documents, including 50 ... Leer más

    $0.99 USD

  • Mindless

    Why Smarter Machines are Making Dumber Humans

    de Simon Head ...
    We live in the age of Computer Business Systems (CBSs) -- the highly complex, computer-intensive management programs on which large organizations increasingly rely. In Mindless, Simon Head argues that these systems have come to trump human expertise, dictating the goals and strategies of a wide array of businesses, and de-skilling the jobs of middle class workers in the process. CBSs are ... Leer más

    $16.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • 42 Rules for Sourcing and Manufacturing in China (2nd Edition)

    A Practical Handbook for Doing Business in China, Special Economic Zones, Factory Tours and Manufacturing Quality.

    de Rosemary Coates ...
    Series series 42 Rules
    Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far ... Leer más

    $11.99 USD

  • DK EssMgs:Doing Bus in China

    Culture, Travel, Negotiating, Etiquette, Relationships

    de Jihong Sanderson ...
    Series series DK Essential Managers
    This commonsense guide will tell you everything you need to know about brokering deals in the world’s largest emerging economy. The author is the Executive Director at the CRC (Center for Research on Chinese & American Strategic Cooperation) at University of California, Berkeley Haas School of Business, and has executive and consulting experience in both China and the United States.Understand the ... Leer más

    $4.99 USD

  • Total Relationship Marketing

    de Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Leer más

    $80.99 USD

  • International Marketing

    de Stanley Paliwoda, Michael Thomas ...
    The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and ... Leer más

    $84.99 USD

  • How To Manage A Successful Business In China

    de Johan Bjorksten, Anders Hagglund, Daniel Olsson ...
    This unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Björkstén, who successfully built a local consulting business with over 100 employees, and Anders Hägglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational. The book provides widely ... Leer más

    $14.99 USD

  • Corporate Diplomacy

    Building Reputations and Relationships with External Stakeholders

    de Witold J. Henisz ...
    Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global ... Leer más

    $40.99 USD

  • International Logistics Management

    de Robert Chira ...
    The logistics developed by multinational companies consist of many mechanisms and processes. Understanding how they workas well as how different frameworks can result in an efficient system of logistics managementis no easy task. Robert Chira, a faculty member at Dimitrie Cantemir University in Bucharest, Romania, explains how logistics work in this textbook geared for students and businesspeople. ... Leer más

    $4.99 USD