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  • The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

    Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

    de Clara Shih ...
    “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”--Sheryl Sandberg, Chief Operating ... Leer más

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  • The Facebook Era

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    NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!Five new chapters: planning/metrics, customer service, and much moreNew and revamped case studiesNew guest contributions from world-class experts, such as Charlene LiNew, instantly actionable “To Do” lists after every chapterNew Facebook discussion threads and much more!Whatever ... Leer más

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  • The B2B Social Media Book

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  • Web Marketing for Small Businesses

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  • Free Marketing

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    Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Leer más

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    Cold-calling is history—your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too.Traditional sales methods like cold calling are no longer effective. Social media ... Leer más

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