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  • Understanding Literacy and Cognition

    Theory, Research, and Application

    Edición de C.K. Leong, B.S. Randhawa ...
    Series series Education (R0)
    What does it me an to be literate? What does it mean to be a cognizing individual? What is the nature of cognizing? These are not new questions. They have been treated as "philosophical puzzles" to be pondered systema tically in the hope of some eventual solution. They have also been viewed as sets of "language games" with their own rules to enable the individual to understand the world. These age ... Leer más

    $49.99 USD

  • Reading Disabilities

    Diagnosis and Component Processes

    Edición de R.M. Joshi, C.K. Leong ...
    Series series Behavioral Science and Psychology (R0)
    The present volume is based on the proceedings of the Advanced Study Institute (ASI) sponsored by the North Atlantic Treaty Organization (NATO). The Institute was conducted at the beautiful Chateau de Bonas, near Toulouse, France in October, 1991. A number of scholars from different countries participated in the two-week institute on differential diagnosis and treatments of reading and writing ... Leer más

    $49.99 USD

  • Cross-Language Studies of Learning to Read and Spell:

    Phonologic and Orthographic Processing

    Edición de C.K. Leong, R.M. Joshi ...
    Series Libro 87 - NATO Science Series D
    The present volume is based on the proceedings of the Advanced Study Institute (AS I) sponsored by the North Atlantic Treaty Organization (NATO) held in Alvor, Algarve, Portugal. A number of scholars from different countries participated in the two-week institute on Cognitive and linguistic aspects of reading, writing, and spelling. The present papers are further versions with modifications and ... Leer más

    $287.99 USD

  • Cognitive Processing of the Chinese and the Japanese Languages

    Edición de C.K. Leong, Katsuo Tamaoka ...
    Series Libro 14 - Neuropsychology and Cognition
    The area of cognitive processing of Chinese and Japanese is currently attracting a great deal of attention by leading cognitive psychologists. They aim to find out the similarities and differences in processing the morphosyllabic Chinese and Japanese syllabary as compared with alphabetic language systems.Topics under the processing of Chinese include: the use of phonological codes in visual ... Leer más

    $143.99 USD

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  • The Language of Branding

    Theory, Strategies, and Tactics

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... Leer más

    $73.99 USD

  • Coherence, Continuity, and Cohesion

    Theoretical Foundations for Document Design

    Series series Routledge Communication Series
    There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as ... Leer más

    $55.99 USD

  • The Study of Language

    de George Yule ...
    This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This seventh edition has been revised and updated throughout, with substantial changes to the chapters on ... Leer más

    $26.99 USD

  • The Acquisition of Heritage Languages

    Heritage speakers are native speakers of a minority language they learn at home, but due to socio-political pressure from the majority language spoken in their community, their heritage language does not fully develop. In the last decade, the acquisition of heritage languages has become a central focus of study within linguistics and applied linguistics. This work centres on the grammatical ... Leer más

    $32.99 USD

  • Clinical Psycholinguistics

    Series series Behavioral Science and Psychology (R0)
    One of Moliere's gauche characters in Le Bourgeoise Gentilhomme re sponds with surprise when he learns that he has been speaking prose all his life. The apparent discovery, reflected in his comment, provides us with both the virtues and the difficulties in presenting "yet another book," especially one with a somewhat ambitious title as this one. The virtues may be cataloged under cross ... Leer más

    $49.99 USD

  • Bilingualism

    The Sociopragmatic-Psycholinguistic Interface

    de Joel Walters ...
    In the past 30 years, the study of bilingualism processing has been conducted independently by two fields, psycholinguistics and sociolinguistics. This volume merges these two fields, addressing one of the tough problems dividing researchers in bilingualism, conceptually as well as methodologically. Joel Walters proposes a new approach to bilingualism processing--the Sociopragmatic ... Leer más

    $73.99 USD

  • The Cambridge Handbook of Linguistic Multi-Competence

    Edición de Vivian Cook, Li Wei ...
    Series series Cambridge Handbooks in Language and Linguistics
    How are two or more languages learned and contained in the same mind or the same community? This handbook presents an up-to-date view of the concept of multi-competence, exploring the research questions it has generated and the methods that have been used to investigate it. The book brings together psychologists, sociolinguists, Second Language Acquisition (SLA) researchers, and language teachers ... Leer más

    $165.99 USD