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1 - 12 de 12 resultados para “cheng lu wang”
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  • The Palgrave Handbook of Interactive Marketing

    Edición de Cheng Lu Wang ...
    Series series Business and Management (R0)
    Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for ... Leer más

    $215.99 USD

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  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edición de José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Leer más

    Gratis

  • Strategic Corporate Communication in the Digital Age

    Edición de Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Leer más

    $86.99 USD

  • Sales Technology

    Making the Most of Your Investment

    de Nikolaos Panagopoulos ...
    Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships. A variety of sales technologies exist such as customer relationship management (CRM) software, mobile sales force automation (SFA) applications, contact management software, ... Leer más

    $6.99 USD

  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $80.99 USD

  • Managing Virtual Teams

    de Silvester Ivanaj, Claire Bozon ...
    'This comprehensive volume provides excellent coverage of the scholarly landscape for virtual teaming. Ivanaj and Bozon have integrated a variety of research streams and practical techniques that should prove to be very useful for anyone studying or working in virtual teams. The chapter on leadership and conflict management is an especially thoughtful and welcome addition to the literature, given ... Leer más

    $35.99 USD

  • Knowledge Management in Healthcare

    Edición de Lorri Zipperer ...
    Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning. Knowledge management - if envisioned thoughtfully - takes a systemic approach to implementation that includes the embodiment of a learning culture. ... Leer más

    $65.99 USD

  • Mobile Marketing Channel

    Online Consumer Behavior

    de Vinod Kumar, Yogesh K. Dwivedi, Mahmud Akhter Shareef ...
    Series series Business and Management (R0)
    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, ... Leer más

    $53.99 USD

  • Senior Leadership Teams and the Agile Organization

    Edición de Stephen J. Zaccaro, Nathan J. Hiller, Richard Klimoski ...
    Series series SIOP Organizational Frontiers Series
    Senior Leadership Teams and the Agile Organization builds on existing knowledge in the leadership, teams, and strategic management literatures to examine and explore how senior leadership teams drive the dynamic capabilities of organizations.Organizational agility is a key dimension of organizational performance. This volume focuses on senior leadership team processes and attributes that ... Leer más

    $66.99 USD

  • The Routledge Companion to Marketing Research

    Edición de Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Leer más

    $65.99 USD

  • The Essential Blended Learning PD Planner

    Where Classroom Practice Meets Distance Learning

    de Stepan Mekhitarian ...
    Series series Corwin Teaching Essentials
    *Foreword by Michael Fullan."One of the best new Professional Development books."*-BookAuthorityDrive student learning with the best of both worlds!Transition back to school with a comprehensive PD plan that leverages the best of distance learning and classroom instruction. Distance learning, despite its myriad challenges, has spotlighted innovative instructional practices and created an ... Leer más

    $31.99 USD

  • Managing Customer Experiences in an Omnichannel World

    Melody of Online and Offline Environments in the Customer Journey

    Edición de Taşkın Dirsehan ...
    In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial ... Leer más

    $95.99 USD