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“cevat soylemez”

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  • Navigating the Shifting Landscape of Consumer Behavior

    Edición de Fatih Sahin, Cevat Soylemez ...
    The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the ... Leer más

    $260.99 USD

  • Globalized Consumer Insights in the Digital Era

    Edición de Fatih Sahin, Cevat Soylemez ...
    As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in ... Leer más

    $310.99 USD

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  • Social Media Storms

    Empowering Leadership Beyond Crisis Management

    de Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare ...
    This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case ... Leer más

    $60.99 USD

  • Organizational Culture and Employee Experience in the AI-Driven Organization

    Edición de Rosa Isabel Rodrigues, Vandana Mohanty, Paula Cristina Nunes Figueiredo ...
    Organizational culture shapes the employee experience as workplaces integrate intelligent technologies into operations. The adoption of AI is a technological and cultural shift that influences how employees collaborate, make decisions, and perceive their roles. A culture that emphasizes adaptability, continuous learning, transparency, and trust can help employees embrace AI tools as partners that ... Leer más

    $175.99 USD

  • Humanizing the Hyperconnected Workplace

    Edición de Parinya Nakpathom, Kannapat Kankaew, Siriporn Khetjenkarn, Ali Said Musallam Jaboob, Ali Moshin Baawain ...
    The transition to a super-smart society, as envisioned by Society 5.0, represents a transformative approach to addressing global challenges by integrating advanced technologies such as IoT, AI, and Big Data into both digital and physical infrastructures. This paradigm shift emphasizes human-centric development, focusing on enhancing wellbeing, productivity, and sustainability while aligning with ... Leer más

    $202.99 USD

  • New Trends in Marketing and Consumer Science

    Edición de Theodore K. Tarnanidis, Nikolaos Sklavounos ...
    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Leer más

    $346.99 USD

  • Employee Experience Management for Organizational Resilience

    Edición de Paula Cristina Nunes Figueiredo, José Carlos Dias Rouco, Rosa Isabel Rodrigues ...
    Employee experience management plays a critical role in fostering organizational resilience by shaping a workplace culture that creates change and promotes employee well-being. Organizations must not only respond to external disruptions but also build internal strength through engaged and empowered employees. By prioritizing employee management, companies can cultivate a resilient workforce that ... Leer más

    $229.99 USD

  • Enhancing Employee Engagement and Productivity in the Post-Pandemic Multigenerational Workforce

    Edición de Angela M. Even, Bryan Christiansen ...
    The post-pandemic era has brought about significant disruptions to the human resources management function, exacerbating existing challenges such as labor shortages and global skills gaps. As a result, effectively managing employee engagement and productivity in a multigenerational workforce has become more challenging than ever. Enhancing Employee Engagement and Productivity in the Post-Pandemic ... Leer más

    $224.99 USD

  • Critical Aspects in Advanced Human Resource Management

    Edición de Eduardo Tomé ...
    Critical aspects make up a group of significant topics that should be known and deserve action. These topics, such as internal migration, remote work, diversity and inclusion, and more, are critical in their own unique way. Though these topics are usually analyzed separately, they are fundamental in social and human science and should be connected. Therefore, critical topics in human resource ... Leer más

    $184.99 USD

  • Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

    Edición de Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring ... Leer más

    $211.99 USD

  • Leadership and Workplace Culture in the Digital Era

    Edición de Ebtihaj Al-A'ali, Meryem Masmoudi ...
    Digital technologies are transforming the world, especially within the business realm. There is a need to comprehend the changes related to digital transformation for both the present and future. Such comprehension enables businesses to achieve success and sustainability. It is of the utmost importance that business leaders are both aware of this digital transformation, and that they shape their ... Leer más

    $229.99 USD

  • Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

    Edición de Miguel Cachulo Pereira, Lara Mendes Bacalhau ...
    In an era of constant connectivity, customer engagement and loyalty have become a challenge for modern businesses. Customer-centric digital marketing shifts the focus from one-way promotion to personalized interactions that place customer preferences and experiences at the core of business strategy. By leveraging data analytics, content marketing, and AI-driven personalization, organizations can ... Leer más

    $188.99 USD