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  • Information Rules

    A Strategic Guide to the Network Economy

    In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • The Economics of Information Technology

    An Introduction

    Series series Raffaele Mattioli Lectures
    The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two ... Leer más

    $33.99 USD

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  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Leer más

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  • The Small Business Planner

    The Complete Entrepreneurial Guide to Starting and Operating a Successful Small Business

    de Larry Wilson ...
    The entrepreneur's comprehensive companion: "Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business." —Steve Pallen, President, R&D, E-MetrotelWhat are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many ... Leer más

    $8.09 USD o gratis con Kobo Plus

  • The Business Blockchain

    Promise, Practice, and Application of the Next Internet Technology

    The definitive pioneering blueprint covering the what, why and how of the blockchain.Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. ... Leer más

    $20.00 USD

  • Seeing What's Next

    Using the Theories of Innovation to Predict Industry Change

    Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Business @ the Speed of Thought

    Succeeding in the Digital Economy

    de Bill Gates ...
    The New York Times bestseller about the ever-evolving role of digital technology in the business world.#1 Wall Street Journal Bestseller#1 Business Week BestsellerIn Business @ the Speed of Thought, Microsoft cofounder and philanthropist Bill Gates discusses how technology can help run businesses be... ... Leer más

    $12.99 USD

  • Bank 3.0

    Why Banking Is No Longer Somewhere You Go But Something You Do

    de Brett King ...
    The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments ... Leer más

    $25.99 USD

  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Leer más

    $17.29 USD

  • The Business of Software

    What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

    The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.In the $600 billion software industry it is the ... Leer más

    $14.99 USD

  • The Impulse Economy

    Understanding Mobile Shoppers and What Makes Them Buy

    de Gary Schwartz ...
    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the ... Leer más

    $13.99 USD

  • The Power of Product Platforms

    Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer ... Leer más

    $13.99 USD