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Serie m´´as popular en Estados Unidos

1 - 12 de 12 resultados para “can uslay”
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  • Navigating Brand Activism

    de Jag Sheth, Can Uslay ...
    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone ... Leer más

    $44.99 USD

  • The Global Rule of Three

    Competing with Conscious Strategy

    de Jagdish Sheth, Can Uslay, Raj Sisodia ...
    Series series Business and Management (R0)
    **Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the ... Leer más

    $28.99 USD

  • Relationship Marketing Re-Imagined

    Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

    de Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar ...
    Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and ... Leer más

    $10.99 USD

  • Global Place Branding Campaigns across Cities, Regions, and Nations

    Edición de Ahmet Bayraktar, Can Uslay ...
    Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations ... Leer más

    $175.49 USD

  • Strategic Place Branding Methodologies and Theory for Tourist Attraction

    Edición de Ahmet Bayraktar, Can Uslay ...
    Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional ... Leer más

    $175.49 USD

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  • Museum Management and Marketing

    Edición de Richard Sandell, Robert R. Janes ...
    Series series Leicester Readers in Museum Studies
    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum ... Leer más

    $72.99 USD

  • Event Studies

    Theory and Management for Planned Events

    de Donald Getz, Stephen J. Page ...
    Series series Events Management
    Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, ... Leer más

    $72.99 USD

  • Creative Hubs in Question

    Place, Space and Work in the Creative Economy

    Edición de Rosalind Gill, Andy C. Pratt, Tarek E. Virani ...
    Series series Social Sciences (R0)
    Creative hubs have become a cornerstone of economic and cultural policy with only the barest amount of discussion or scrutiny. This volume offers the first interrogation of creative hubs, with ground-breaking critical writing from a combination of established scholars and new voices. Looking across multiple sites trans-nationally, and combining theoretical and empirical reflections, it asks: what ... Leer más

    $143.99 USD

  • Destination Brands

    de Nigel Morgan, Annette Pritchard, Roger Pride ...
    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are ... Leer más

    $76.99 USD

  • Destination Marketing Organisations

    de Steven Pike ...
    Series series Routledge Advances in Tourism
    Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between ... Leer más

    $224.99 USD

  • Museum Innovation

    Building More Equitable, Relevant and Impactful Museums

    Edición de Haitham Eid, Melissa Forstrom ...
    Museum Innovation encourages museums to critically reflect upon current practices and adopt new approaches to their civic responsibilities. Arguing that museums have a moral duty to perform, the book shows how social innovation can make them more equitable, relevant and impactful institutions.Including contributions from a diverse group of international scholars, practitioners and researchers, the ... Leer más

    $58.99 USD

  • Strategic Management for Tourism Communities

    Bridging the Gaps

    de Prof. Peter E. Murphy, Ann E. Murphy ...
    Series Libro 16 - Aspects of Tourism
    Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of ... Leer más

    $23.99 USD