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Navigating Brand Activism

de Jag Sheth, Can Uslay ...

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone ... Leer más

$44.99 USD

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone
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The Global Rule of Three

Competing with Conscious Strategy

de Jagdish Sheth, Can Uslay, Raj Sisodia ...

Series series Business and Management (R0)
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the ... Leer más

$28.99 USD

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the
... Leer más
Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

de Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar ...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and ... Leer más

$10.99 USD

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and
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HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

de Harvard Business Review, Jeanne Brett, Yves L. Doz, Erin Meyer, Hal Gregersen ...

Series series HBR's 10 Must Reads
Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a ... Leer más

$17.99 USD o gratis con Kobo Plus

Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a
... Leer más
Getting to Diversity

What Works and What Doesn’t

de Frank Dobbin, Alexandra Kalev ...

“This book has the potential to change CEO mindsets, human resource practices, manager behavior, and employee well-being—if only enough people grab it and heed its powerful messages.” —Rosabeth Moss Kanter, author of Think Outside the Building“Dobbin and Kalev have spent their careers studying why diversity initiatives fail and what it takes to fix them. Their data-driven book doesn’t just ... Leer más

$15.99 USD

Disponible también en: Audiolibro

“This book has the potential to change CEO mindsets, human resource practices, manager behavior, and employee well-being—if only enough people grab it and heed its powerful messages.” —Rosabeth Moss Kanter, author of Think Outside the Building“Dobbin and Kalev have spent their careers studying why diversity initiatives fail and what it takes to fix them. Their data-driven book doesn’t just
... Leer más

Disponible también en: Audiolibro
Higher Ground

How Business Can Do the Right Thing in a Turbulent World

de Alison Taylor ...

Named one of the "Best books of 2024: Business" by the Financial TimesAn indispensable guide to help companies navigate the new era of ethical challenges and risks in a volatile global landscape.Today's headlines teem with employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, public outrage over corruption in business, ... Leer más

$23.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Named one of the "Best books of 2024: Business" by the Financial TimesAn indispensable guide to help companies navigate the new era of ethical challenges and risks in a volatile global landscape.Today's headlines teem with employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, public outrage over corruption in business,
... Leer más

Disponible también en: Audiolibro
Reimagining Nonprofits and Philanthropy

Unlocking the Full Potential of a Vital and Complex Sector

de Vu Le ...

Forward-thinking solutions to the foundational problems plaguing the world of modern nonprofitsGoing where many dare not, Reimagining Nonprofit and Philanthropy: Unlocking the Full Potential of a Vital and Complex Sector challenges existing sacred cows across a variety of issues relevant to nonprofit and philanthropy. Each chapter delves into a specific area of work (fundraising, boards, hiring, ... Leer más

$17.00 USD

Forward-thinking solutions to the foundational problems plaguing the world of modern nonprofitsGoing where many dare not, Reimagining Nonprofit and Philanthropy: Unlocking the Full Potential of a Vital and Complex Sector challenges existing sacred cows across a variety of issues relevant to nonprofit and philanthropy. Each chapter delves into a specific area of work (fundraising, boards, hiring,
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International Management Behavior

Global and Sustainable Leadership

de Henry W. Lane, Martha L. Maznevski ...

This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the ... Leer más

$47.00 USD

This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the
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Dream Factories

Why Universities Won't Solve the Youth Jobs Crisis

de Bill Morrison, Ken S. Coates ...

Two professors look at the mystique around universities and the consequences of “credentialism.”For decades, we have promoted the idea that a university degree is a passport to future career success. Ken Coates and Bill Morrison argue that the over-promotion of higher education and university degrees is actually undermining the lives of young people, saddling them with enormous debts, and costing ... Leer más

$8.99 USD o gratis con Kobo Plus

Two professors look at the mystique around universities and the consequences of “credentialism.”For decades, we have promoted the idea that a university degree is a passport to future career success. Ken Coates and Bill Morrison argue that the over-promotion of higher education and university degrees is actually undermining the lives of young people, saddling them with enormous debts, and costing
... Leer más
Change for Good

An Action-Oriented Approach for Businesses to Benefit from Solving the World's Most Urgent Social Problems

de Paul Klein ...

“I wish we had this book forty years ago!” — Ben Cohen, co-founder, Ben & Jerry’sAn action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so.More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do ... Leer más

$15.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

“I wish we had this book forty years ago!” — Ben Cohen, co-founder, Ben & Jerry’sAn action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so.More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do
... Leer más

Disponible también en: Audiolibro
Inclusion

Diversity, The New Workplace & The Will To Change

de Jennifer Brown ...

Embrace Diversity and Thrive As An OrganizationIn the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in ... Leer más

$8.99 USD o gratis con Kobo Plus

Embrace Diversity and Thrive As An OrganizationIn the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in
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The Key: How Corporations Succeed by Solving the World's Toughest Problems

de Lynda Gratton ...

One of the world’s foremost experts on the topic of the future of work and human capital, Lynda Gratton argues that global corporations can be major players in changing the world, with their massive networks of human resources, varieties of expertise, and vast organizational skills.In The Key, Gratton shows how companies like IKEA, Nike, Vodaphone, and Unilever are devising innovative ways to ... Leer más

$27.99 USD

One of the world’s foremost experts on the topic of the future of work and human capital, Lynda Gratton argues that global corporations can be major players in changing the world, with their massive networks of human resources, varieties of expertise, and vast organizational skills.In The Key, Gratton shows how companies like IKEA, Nike, Vodaphone, and Unilever are devising innovative ways to
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Navigating Brand Activism

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La gente que leyó estos también disfrutó

HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

Getting to Diversity

Higher Ground

Reimagining Nonprofits and Philanthropy

International Management Behavior

Dream Factories

Change for Good

Inclusion

The Key: How Corporations Succeed by Solving the World's Toughest Problems

eReaders

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