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  • American Icon

    Alan Mulally and the Fight to Save Ford Motor Company

    The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the ... Leer más

    $14.99 USD

  • Red Teaming

    How Your Business Can Conquer the Competition by Challenging Everything

    Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just ... Leer más

    $14.99 USD

  • Audiolibro

    American Icon

    Alan Mulally and the Fight to Save Ford Motor Company

    Narrado por Pete Larkin ...

    Completo

    14 hora 46 minutos

    At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided ... Leer más

    $22.99 USD

  • Audiolibro

    Red Teaming

    How Your Business Can Conquer the Competition by Challenging Everything

    Narrado por Bryce G. Hoffman ...

    Completo

    8 hora 3 minutos

    Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just ... Leer más

    $20.99 USD

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  • Audiolibro

    Car Guys vs. Bean Counters

    The Battle for the Soul of American Business

    de Bob Lutz ...
    Narrado por Norman Dietz ...

    Completo

    9 hora 24 minutos

    In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto business in the early sixties, CEOs knew ... Leer más

    $16.99 USD

  • Audiolibro

    Icons and Idiots

    Straight Talk on Leadership

    de Bob Lutz ...
    Narrado por Wes Talbot ...

    Completo

    5 hora 21 minutos

    “Most successful leaders are mentally and emotionally askew. There’s a good side, which gets the job done. There’s often also a downside that makes them hard to understand or difficult to work for. It’s precisely that they are impatient, stubborn, opinionated, unsatisfied, and domineering that makes them successful.”When Bob Lutz retired from General Motors in 2010, after an unparalleled forty ... Leer más

    $27.99 USD

  • Audiolibro

    Crash Course

    The American Automobile Industry's Road from Glory to Disaster

    Narrado por Patrick Lawlor ...

    Completo

    12 hora 19 minutos

    This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies—once proud symbols of prosperity—through bankruptcy. The cost to American taxpayers topped $100 billion—enough to buy every car and ... Leer más

    $20.99 USD

  • Once Upon a Car

    The Fall and Resurrection of America's Big Three Automakers—GM, Ford, and Chrysler

    de Bill Vlasic ...
    Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Icons and Idiots

    Straight Talk on Leadership

    de Bob Lutz ...
    When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him ... Leer más

    Antes $14.99 USD Ahora $4.99 USD

  • Car Guys vs. Bean Counters

    The Battle for the Soul of American Business

    de Bob Lutz ...
    A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its ... Leer más

    $9.99 USD

  • Taken for a Ride

    How Daimler-Benz Drove Off with Chrysler

    In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road ... Leer más

    $17.29 USD o gratis con Kobo Plus

  • Crash Course

    The American Automobile Industry's Road from Glory to Disaster

    With an updated Afterword by the author.This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize ... Leer más

    Antes $8.99 USD Ahora $4.99 USD