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  • Marketing Planning Guide

    THE CLASSIC guide to develop a marketing plancompletely updated!The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding ... Leer más

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  • Concise Encyclopedia of Church and Religious Organization Marketing

    Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic ... Leer más

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  • Building Strong Congregations

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