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1 - 12 de 12 resultados para “brian lawley”
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  • The Phenomenal Product Manager

    de Brian Lawley ...
    Product management is one of the most dynamic and exciting careers around. Yet many product managers find themselves frustrated because of the unique challenges it presents. There are many books on the mechanics and core principles of product management, such as how to gather and write requirements, build roadmaps and perform other tasks. But there is no book that tells you the rest of the story - ... Leer más

    $11.99 USD

  • 42 Rules of Product Management (2nd Edition)

    Learn the Rules of Product Management from Leading Experts around the World

    de Brian Lawley, Greg Cohen ...
    Series series Super Star Press
    '42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a ... Leer más

    $11.99 USD

  • 42 Rules of Product Marketing

    de Phil Burton, Gary Parker, Brian Lawley ...
    42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, youll learn ways to:Craft the right positioning and messaging for ... Leer más

    $11.99 USD

  • Product Management For Dummies

    de Brian Lawley, Pamela Schure ...
    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Produktmanagement für Dummies

    de Brian Lawley, Pamela Schure ...
    Series series Für Dummies
    Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den ... Leer más

    $27.50 USD

  • Audiolibro

    Product Management For Dummies

    de Brian Lawley, Pamela Schure ...
    Narrado por Chris Sorensen ...

    Completo

    12 hora 55 minutos

    Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the ... Leer más

    $24.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

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  • Audiolibro

    Escaping the Build Trap

    How Effective Product Management Creates Real Value

    de Melissa Perri ...
    Narrado por Erin deWard ...

    Completo

    6 hora 44 minutos

    To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Leer más

    $15.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    de Dan Olsen ...
    Narrado por Walter Dixon ...

    Completo

    9 hora 54 minutos

    The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step ... Leer más

    $29.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    The Coming Wave

    AI, Power, and Our Future

    de Mustafa Suleyman ...
    Narrado por Mustafa Suleyman ...

    Completo

    12 hora 7 minutos

    **NEW YORK TIMES BESTSELLER • An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering artificial intelligence company DeepMind and current CEO of Microsoft AI“A fascinating, well-written, and important book.”—Yuval Noah Harari**“Essential reading.” ... Leer más

    $22.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    User Story Mapping

    Discover the Whole Story, Build the Right Product

    de Jeff Patton ...
    Narrado por Roy McCrerey ...

    Completo

    8 hora 19 minutos

    User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.Author Jeff Patton shows you how changeable story maps enable your team to hold better ... Leer más

    $19.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    The Design of Everyday Things

    Revised and Expanded Edition

    de Don Norman ...
    Narrado por Neil Hellegers ...

    Completo

    10 hora 39 minutos

    Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product ... Leer más

    $27.99 USD

  • Audiolibro

    A World Without Email

    Reimagining Work in an Age of Communication Overload

    de Cal Newport ...
    Narrado por Kevin R. Free ...

    Completo

    9 hora 16 minutos

    **A New York Times and Wall Street Journal bestsellerFrom New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity.**Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, ... Leer más

    $22.99 USD

    Disponible también en: eBook

    Disponible también en: eBook