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  • Inbound Marketing - Thu Hút Thế Giới Về Với Bạn Trong Môi Trường Trực Tuyến

    Bộ Inbound

    Series series Bộ Inbound
    Thế giới đang bước vào kỷ nguyên của những cuộc chuyển dịch. Những cách thức sử dụng các công cụ trực tuyến để tối ưu tiện ích cho người mua đồng thời tiết kiệm chi phí và thời gian cho người bán ngày càng bùng nổ, dẫn đầu trong số đó là inbound marketing. Từ việc gián đoạn hoạt động của khách hàng để phát đi những thông điệp về sản phẩm - phát tờ rơi nơi ngã tư, chen đoạn quảng cáo vào bộ phim ... Leer más

    $5.87 USD o gratis con Kobo Plus

  • Inbound Marketing, Revised and Updated

    Attract, Engage, and Delight Customers Online

    Attract, engage, and delight customers onlineInbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and ... Leer más

    $14.00 USD

  • Inbound marketing

    Descrizione L'inbound marketing indica una modalità di marketing incentrata sull'essere trovati da potenziali clienti e contrasta con le tecniche tradizionali, dette anche di outbound marketing, che sono imperniate su un messaggio direzionato unicamente verso il cliente. Con l'inbound si passa dal cosiddetto interruption al permission marketing: l'audience va conquistata fornendo contenuti ... Leer más

    $21.99 USD

  • Marketing Lessons from the Grateful Dead

    What Every Business Can Learn from the Most Iconic Band in History

    The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience ... Leer más

    $15.00 USD

  • Category Creation

    How to Build a Brand that Customers, Employees, and Investors Will Love

    Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge ... Leer más

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  • Inbound Marketing

    Wie Sie Kunden online anziehen, abholen und begeistern

    "Inbound Marketing" gibt Ihnen die Tools und Strategien an die Hand, die Sie benötigen, um Ihr Google-Ranking zu verbessern, einen Blog zu erstellen, eine Community zu entwickeln und zu pflegen sowie zu analysieren, welche Ihrer Online-Marketing-Bemühungen funktionieren. ... Leer más

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  • Audiolibro

    Marketing Lessons from the Grateful Dead

    What Every Business Can Learn from the Most Iconic Band in History

    Completo

    3 hora 7 minutos

    THE GRATEFUL DEAD—Rock Legends, Marketing PioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their ... Leer más

    $24.99 USD

  • Audiolibro

    Category Creation

    How to Build a Brand that Customers, Employees, and Investors Will Love

    Narrado por James Fouhey ...

    Completo

    7 hora 2 minutos

    There is no such thing as an original idea anymore—right? Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.Or does it? Category Creation is the first and only ... Leer más

    $19.99 USD

  • Audiolibro

    Inbound Marketing

    Get Found Using Google, Social Media, and Blogs

    Completo

    5 hora 6 minutos

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audio book for you. HubSpot founders Brian ... Leer más

    $24.99 USD

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    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    de Ben Horowitz ...
    Narrado por Kevin Kenerly ...

    Completo

    7 hora 57 minutos

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... Leer más

    $25.99 USD

  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

    Connect to customers with compelling content!The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives.It’s the new way of marketing, and it’s the only way ... Leer más

    $16.99 USD